The playbook walks owners and in-house marketers through a practical, ordered process: confirming the drop, separating technical from content causes, checking indexing and site health, reviewing content quality and entities, and prioritising fixes that move the needle fastest. It reflects the realities of modern search, including AI-driven result changes, and is written for non-technical readers.
“Most owners panic when traffic drops,” said Paul Giles, Director at Digital Hype. “This guide replaces panic with a plan. It shows exactly what to check first, what to ignore, and how to recover rankings methodically, without burning time and budget on guesswork.”
To make the process faster, Digital Hype has also published a suite of free SEO tools digitalhype.co.uk/tools/ that provide instant checks for local SEO, on-page signals and basic technical hygiene. The tools require no sign-up and are intended to support the steps in the playbook.
As a full spectrum digital marketing agency digitalhype.co.uk/ Digital Hype serves businesses across Bournemouth, Poole, Dorset and the wider UK with transparent, measurable SEO and digital marketing programmes. The Rankings Recovery Playbook is part of the agency’s commitment to open, practical education for SMEs.
View the playbook here: digitalhype.co.uk/website-rankings-dropped/
