Mobile Video Monthly #35 – April 2023
Temperatures are rising and things are changing! Let’s dive into the latest news of the mobile world! Google will launch an ad transparency center Just
What Google announced for the Play Store at Google I/O 2023
App Store Optimization (ASO) May 16, 2023 Last week Google held its annual I/O event. This year, the big focus was, unsurprisingly, artificial intelligence. Even
Mobile Video Monthly #36 – June 2023
Summer break isn’t here yet for the mobile world. From TikTok’s new AI advertising tools to YouTube’s thumbnail A/B testing, check out what happened in
Using psychology to market your mobile game
There is no magic solution to create the perfect video ad for a mobile game. However, some things can help the process. Sometimes, knowing how
Dress up your mobile game for Halloween
Halloween is here! While you’re getting ready to go trick or treating, did you think about dressing up your creatives? Seasonalizing your creative assets for
Mobile Video Monthly #37 – October 2023
Halloween is behind us now but the holiday season for marketers has just started! Lucky for you, we kept an eye out for all the
How to make a good video ad script
Crafting a compelling video ad script for mobile games isn’t just about enticing visuals—it’s about sparking curiosity, tapping into emotions, and compelling action within a
The Power of Holiday Marketing in Boosting Mobile Game Engagement
The relevance of holiday marketing in mobile gaming goes beyond mere festive decorations and Santa hats propped up on characters. It’s a key player in
Disturbing ads, a new trend for mobile gaming creatives?
A strange trend is starting to take shape in the mobile gaming marketing world. You’ve probably come across one or several. Is this a groundbreaking
Mobile Video Monthly #38 – November 2023
The holiday season is starting and everyone is staying busy. YouTube is developing an ad-buying platform for Shorts. Simultaneously, TikTok introduces Creative Cards. On a