Organizers say the event brings in nearly a million people every year, making it one of the largest Pride celebrations in the world.

The theme of this year’s festival – which spans the whole weekend – is “Queer Joy is Resistance,” which resonated with many in attendance, who said it not only tapped into Pride’s roots in the Stonewall riots in 1969 but also the continued attacks on the LGBTQ community from President Trump and his followers.

Two people wearing colorful outfits embrace on the street.
Kitty hugs a friend before walking with Openhouse, a nonprofit supporting LGBTQ+ seniors, in the San Francisco Pride Parade. (Beth LaBerge/KQED)

“It is so important to be visible, to be out, to be loud, to push back [and] to not let what’s happening in Washington get you down,” said Lara Starr, a member of Free Mom Hugs, a nationwide organization that focuses on celebrating the LGBTQ community. “It is exhausting, but we got to keep turning out.”

A person wearing multicolored indigenous clothing dances in the street.
A member of BAAITS ((Bay Area American Indian Two‑Spirits), a group supporting Two-Spirit Indigenous people, walks in the San Francisco Pride Parade. (Beth LaBerge/KQED)
A person wearing beads a white t-shirt and holding a rainbow flag and bubble gun walks in the street.
Members of the Marin LGBTQ+ Center march in the San Francisco Pride Parade. (Beth LaBerge/KQED)

Jessy Ruiz, one of the Community Grand Marshals selected by the SF Pride Board of Directors, said he wanted to come out to support the Latinx community.

A person wearing a pink top and a holding a white fan above their head in the street among several people.
San Francisco Pride Parade participants wave to the crowd. (Beth LaBerge/KQED)

“It is very important [for] everyone to support each other,” said Ruiz. “I tell everyone, ‘Don’t be scared in these hard times’ and [to] come and enjoy Pride.”

Several people wearing colorful clothing stand next to each other behind a barricade.
A crowd watches the San Francisco Pride Parade on June 29, 2025. (Beth LaBerge/KQED)

“Our administration is not recognizing us equally like the rest of the population,” said Jesse Crosslin, a 63-year-old San Francisco resident who has attended Pride with his friends for decades. “We celebrate through love and unity and just show a positive resistance through peace.”

Several people behind barricades hold rainbow flags as a man wearing a white dress shirt points at them.
San Francisco Mayor Daniel Lurie marches in the San Francisco Pride Parade. (Beth LaBerge/KQED)

Also in attendance on Sunday was San Francisco Mayor Daniel Lurie, who marched in the parade and spoke to attendees at the Civic Center afterward.



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