Halloween is here! While you’re getting ready to go trick or treating, did you think about dressing up your creatives? Seasonalizing your creative assets for Halloween can breathe new life into your mobile game, creating a fun and festive atmosphere that keeps players coming back for more. In this blog post, we’ll guide you through the process of adding a touch of spooky magic to your game just in time for Halloween.
Why halloween is a boo-tiful choice for seasonality
Halloween is a great event to seasonalize for. First of all it’s well-known and has a very distinct image. It’s not always you get to play with bright oranges, pumpkins and ghosts. Halloween is also associated with fun which is always useful.
Connecting with current events shows that your app is up to date, that it hasn’t been abandoned and that helps build trust. Gamers like to know that their favorite games are still updated, it also boosts long term use.
Mobile gaming is a thriving industry where the competition is fiercer than ever. To stand out, you need to ensure that your game is engaging, and incorporating seasonal themes and assets both in your game and in your ad strategy is one way to do that.
Halloween has a universal appeal, it’s celebrated by people of all ages. It’s instantly recognizable and it’s also a very playful celebration, which is great to connect with gamers. Integrating Halloween elements into your game helps tap into the excitement and nostalgia that this holiday brings.
Invite people over for trick or treating
Limited-time events are one of the most effective ways to use Halloween as a marketing tool for your mobile game. It creates a sense of urgency to push gamers to go back to your game and spend time there.
When you create in-app events for Halloween, it also pushes that narrative and helps attract attention. Both the App Store and the Play Store hosts special lists to promote seasonal events and will boost the visibility of seasonalized apps and games.
The limited availability of such events drives up retention rates and creates a sense of excitement because players feel like they have to make the most of it and keep showing up (more often than they are used to). It also allows for greeted monetization opportunities with Halloween-themed in-app purchases, loot boxes, premium items, etc.
Halloween is a very social holiday, people meet up to celebrate, families go out trick or treating… Having shareable Halloween creatives, whether they are in-game, on your social media accounts, or in ads, will help you boost visibility and user-sharing.
By adding a competition element to your seasonal Halloween event, you can also play on that social side and strengthen your game’s community.
How to get spooktacular creative assets
The Halloween theme allows for creative freedom. You can experiment with various spooky elements like ghosts, witches, pumpkins, and haunted houses. This creativity not only keeps your game fresh but also demonstrates your brand’s versatility and innovation.
One of the easiest ways to get into the Halloween spirit is by giving your game’s characters a festive makeover. Consider adding costumes, hats, or accessories that reflect the Halloween theme. From witches and vampires to zombies and pumpkins, there’s no shortage of inspiration. These character customizations can be offered as limited-time Halloween items or rewards for special in-game challenges. You can then use these characters in out-game creative assets.
Don’t forget to treat your players’ ears with Halloween-themed sound effects and music. Spooky soundscapes, creaking doors, and haunting melodies can create a chilling and immersive atmosphere. Consider using these audio assets to signal special Halloween events or challenges, enhancing the overall experience.
From exclusive skins to special power-ups, help gamers have a true Halloween-y experience around your game. It will both add depth and allow them to express their individuality. All these elements can be used for Halloween-themed marketing.
Conclusion
Incorporating seasonal creative assets into mobile games is a winning strategy, and Halloween is a particularly suitable choice. Its widespread appeal, immersion, limited-time events, customization options, monetization potential, social sharing, creative flexibility, and community-building opportunities make it an ideal season for spicing up your mobile game. By embracing Halloween, developers can create a more engaging and profitable gaming experience while offering players a boo-tiful reason to keep coming back for more.
Hi there, I’m Marine (she/her), I’m a Content Manager at Apptamin. Apptamin is a creative agency specialized in app videos (video ads, app store videos, etc.).
