Posted on: March 25, 2026, 08:17h.
Last updated on: March 25, 2026, 08:17h.
- NFL owners are expected to formally award Super Bowl LXIII to Las Vegas next week
- Allegiant Stadium previously generated a $1 billion economic impact during its 2024 hosting debut
- Las Vegas and Los Angeles have emerged as the NFL’s preferred recurring Super Bowl destinations
The NFL is expected to officially award 2029’s Super Bowl to Las Vegas next week, according to reports circulating on Wednesday. Although NFL owners are scheduled to vote as early as Monday at their meeting in Phoenix, ESPN‘s Adam Schefter quoted a source calling the vote a “matter of formality.”
A day after Las Vegas hosted its first big game, Super Bowl LVIII in 2024, NFL Commissioner Roger Goodell suggested more were in the cards for Vegas.
“The NFL looks forward to coming back,” he told the Las Vegas host committee.
The NFL typically awards a Super Bowl to a host city between three and four years in advance. The league has developed a preferred rotation of certain cities — usually those with domed stadiums or warmer climates. The big game will be played sometime in February 2029.
After the upcoming vote for Super Bowl 63, the venues for the next three Super Bowls will be set. Next year, it will return to L.A. at SoFi Stadium, while 2028’s Super Bowl in 2028 will be played at Atlanta’s Mercedes-Benz Stadium.
Las Vegas officials and the league entered negotiations last year.
Super-Bowling for Dollars
Las Vegas first hosted the Super Bowl on Feb. 11, 2024, when the Kansas City Chiefs edged out the San Francisco 49ers 25–22 in an overtime thriller, which Chiefs tight end Travis Kelce capped by bravely and publicly butchering the chorus to Elvis Presley’s “Viva Las Vegas” from the field.
The game drew a reported 330K visitors to town, setting a record for Harry Reid International Airport with 104K passengers the following day.
According to the Las Vegas Convention and Visitors Authority, it generated a $1 billion economic impact for the city, including $877 million in gross visitor spending. Super Bowl attendees spent an average of $2,660 per person, according to the visitor-funded marketing agency, more than double the typical Vegas visitor’s outlay.
The buzz extended far beyond the stadium, with hotels, nightclubs, and venues hosting NFL partners, sponsors, and celebrities.
The event also generated 5 billion impressions through news stories, providing free publicity to Las Vegas.
