Apple is expected to launch new MacBook Pro models later this year featuring a touchscreen OLED display and M6-series chips. The upcoming lineup was initially expected to replace the recently launched M5 Pro and M5 Max MacBook Pro models.
However, according to Bloomberg’s Mark Gurman, that may not be the case. Gurman suggests that the upcoming MacBook could instead carry an Ultra moniker and sit above the M5 Pro and M5 Max MacBooks.
While Gurman is unsure whether Apple will adopt the Ultra branding or stick with the traditional Pro name, the upcoming laptop is expected to come with a higher price tag. According to the analyst, the new OLED touchscreen MacBooks could see prices rise by as much as 20%.
Gurman adds that Apple is planning to expand its lineup with options across different price points. The company recently introduced the more affordable MacBook Neo with a starting price of $599, and a similar tiered strategy could extend to its higher-end MacBook offerings as well.
The new OLED MacBooks with touchscreens will reportedly launch in Q4 2026.
