{"id":98963,"date":"2025-09-03T06:41:43","date_gmt":"2025-09-03T06:41:43","guid":{"rendered":"https:\/\/neclink.com\/index.php\/2025\/09\/03\/google-avoids-break-up-but-has-to-give-up-exclusive-search-deals-in-antitrust-trial\/"},"modified":"2025-09-03T06:41:43","modified_gmt":"2025-09-03T06:41:43","slug":"google-avoids-break-up-but-has-to-give-up-exclusive-search-deals-in-antitrust-trial","status":"publish","type":"post","link":"https:\/\/neclink.com\/index.php\/2025\/09\/03\/google-avoids-break-up-but-has-to-give-up-exclusive-search-deals-in-antitrust-trial\/","title":{"rendered":"Google avoids break up, but has to give up exclusive search deals in antitrust trial"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Google will not be forced to break up its search business, but a federal judge has tentatively ordered other changes to the tech giant\u2019s business practices to keep it from further anticompetitive behavior.<\/p>\n<p class=\"wp-block-paragraph\">U.S. District Court Judge Amit P. Mehta outlined remedies on Tuesday that would bar Google from entering or maintaining exclusive deals that tie the distribution of Search, Chrome, Google Assistant, or Gemini to other apps or revenue arrangements. For example, Google wouldn\u2019t be able to condition Play Store licensing on the distribution of certain apps, or tie revenue-share payments to keeping certain apps. <\/p>\n<p class=\"wp-block-paragraph\">Google will also have to share certain search index and user-interaction data with \u201cqualified competitors\u201d to prevent exclusionary behavior, and it must offer search and search ad syndication services to competitors at standard rates so they can deliver quality results while building their own technology. <\/p>\n<p class=\"wp-block-paragraph\">Mehta has not yet issued a final judgment. Instead, he ordered Google and the Department of Justice to \u201cmeet and confer\u201d and submit a revised final judgment by September 10 that aligns with his opinion.<\/p>\n<p class=\"wp-block-paragraph\">The behavioral remedies come a year after <a href=\"https:\/\/techcrunch.com\/2024\/08\/05\/google-loses-massive-antitrust-case-over-search\/\">Mehta ruled that Google acted illegally<\/a> to maintain a monopoly in online search.\u00a0A technical committee will be established to help enforce the final judgment, which will last six years and go into effect 60 days after entry.<\/p>\n<p class=\"wp-block-paragraph\">The DOJ, which filed its <a href=\"https:\/\/techcrunch.com\/2020\/10\/20\/justice-department-will-reportedly-file-its-antitrust-lawsuit-against-google-today\/\">antitrust suit against Google in 2020<\/a>, had advocated for stronger penalties. It wanted to force Google to divest its Chrome browser and possibly Android, which resulted in some <a href=\"https:\/\/techcrunch.com\/2025\/08\/12\/perplexity-offers-to-buy-chrome-for-billions-more-than-its-raised\/\">unsolicited acquisition bids<\/a>, and end its agreements with Apple, Samsung, and other partners in which the tech giant paid those companies billions to make its search engine appear as the default choice on their devices and web browsers.<\/p>\n<p class=\"wp-block-paragraph\">Apple stock popped after-hours on the news that it could continue its lucrative agreement with Google. Google spent more than $26 billion in 2021 alone to secure default search placements on devices, and about<a href=\"https:\/\/www.nytimes.com\/2023\/10\/26\/technology\/google-apple-search-spotlight.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> $18 billion<\/a> of that spend went solely to Apple, with whom Google shares 36% of its search ad revenue from Safari. The next year, Google paid Apple more than $<a href=\"https:\/\/storage.courtlistener.com\/recap\/gov.uscourts.dcd.223205\/gov.uscourts.dcd.223205.906.0_4.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">20 billion<\/a>, per the terms of its distribution agreement.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">During the trial, the judge emphasized that because most users stick with the default, those placements are \u201cextremely valuable real estate\u201d that effectively locked rivals out and knee-capped their ability to challenge Google\u2019s monopoly.<\/p>\n<p class=\"wp-block-paragraph\">The DOJ also called on Judge Mehta to force Google to share its search index, user-side data, synthetic queries, and ads data with competitors under privacy-protected terms.<\/p>\n<p class=\"wp-block-paragraph\">Google, which has maintained roughly a 90% market share over the traditional search market for the last decade, has argued that the government\u2019s proposals would stifle innovation, jeopardize user privacy, and undercut the company\u2019s ability to invest in R&amp;D. CEO Sundar Pichai said during the remedies hearing in April that forced data-sharing would act as \u201c<a href=\"https:\/\/nypost.com\/2025\/04\/30\/business\/google-ceo-sundar-pichai-testifies-extraordinary-doj-remedies-would-cause-many-unintended-consequences\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">de facto divestiture<\/a>\u201d for Google Search.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">During the remedies hearing in April, Judge Mehta suggested he would consider Europe\u2019s Digital Markets Act as a reference point. The DMA requires Google to share certain click and query data with third parties. Mehta\u2019s order, by contrast, is narrower and temporary, unlike the DMA\u2019s ongoing obligations. It\u2019s also much more limited than the sweeping access the DOJ requested, which potentially included source code, full search ranking algorithms, and broader infrastructure elements, which Google has said would essentially give away its entire intellectual property.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cThis has inspired a big debate about whether Europeans with the Digital Markets Act have it right,\u201d William Kovacic, a global competition law professor at George Washington University and former Federal Trade Commission commissioner, told TechCrunch. \u201cThat is, do you need descriptive rules, or do you rely on the technical case by case adjudication?\u201d\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Put another way: \u201cDoes the European experience tell us something about feasibility and implementation here. Does it tell us something about what Google can live with?\u201d<\/p>\n<p class=\"wp-block-paragraph\">That same question around how far regulators should go in reshaping Google\u2019s business will also loom large in the tech giant\u2019s other antitrust battles.<\/p>\n<p class=\"wp-block-paragraph\">Judge Mehta\u2019s decision may also affect the outcome of a separate antitrust trial Google is currently engaged in in relation to its advertising technology business. In April 2025, Judge Leonie Brinkema found that <a href=\"https:\/\/techcrunch.com\/2025\/04\/17\/judge-rules-google-illegally-monopolized-ad-tech-opening-door-to-potential-breakup\/\">Google illegally monopolized ad-tech markets<\/a>. The remedies trial is scheduled for late September and will focus on the DOJ\u2019s proposed divestitures and other measures.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve never had a circumstance in which the Department of Justice has had two largely parallel cases involving major elements of alleged misconduct against the same dominant firm with two parallel remedy processes going ahead,\u201d Kovacic said.<\/p>\n<p class=\"wp-block-paragraph\">Kovacic added that even though Mehta has released his much-anticipated remedies, \u201cthere are many acts to this play to go\u201d in the form of Google\u2019s appeal and potential escalation to the Supreme Court. \u201cIt won\u2019t be over until late 2027 or early 2028,\u201d he said. <\/p>\n<p class=\"wp-block-paragraph\"><em>This story is developing. Check back in for updates. <\/em><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/09\/02\/google-avoids-break-up-faces-new-oversight-in-search-antitrust-trial\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google will not be forced to break up its search business, but a federal judge has tentatively ordered other changes to the tech giant\u2019s business<\/p>\n","protected":false},"author":1,"featured_media":98964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[149],"tags":[],"class_list":["post-98963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/98963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/comments?post=98963"}],"version-history":[{"count":0,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/98963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media\/98964"}],"wp:attachment":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media?parent=98963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/categories?post=98963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/tags?post=98963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}