{"id":98585,"date":"2025-08-25T06:18:42","date_gmt":"2025-08-25T06:18:42","guid":{"rendered":"https:\/\/neclink.com\/index.php\/2025\/08\/25\/pintarnya-raises-16-7m-to-power-jobs-and-financial-services-in-indonesia\/"},"modified":"2025-08-25T06:18:42","modified_gmt":"2025-08-25T06:18:42","slug":"pintarnya-raises-16-7m-to-power-jobs-and-financial-services-in-indonesia","status":"publish","type":"post","link":"https:\/\/neclink.com\/index.php\/2025\/08\/25\/pintarnya-raises-16-7m-to-power-jobs-and-financial-services-in-indonesia\/","title":{"rendered":"Pintarnya raises $16.7M to power jobs and financial services in Indonesia"},"content":{"rendered":"


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Pintarnya<\/a>, an Indonesian employment platform that goes beyond job matching by offering financial services along with full-time and side-gig opportunities, said it has raised a $16.7 million Series A round.<\/p>\n

The funding was led by Square Peg with participation from existing investors Vertex Venture Southeast Asia & India and East Ventures.<\/p>\n

Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan founded Pintarnya in 2022 to tackle two of the biggest challenges Indonesians face daily: earning enough and borrowing responsibly.<\/p>\n

\u201cTraditionally, mass workers in Indonesia find jobs offline through job fairs or word of mouth, with employers buried in paper applications and candidates rarely hearing back. For borrowing, their options are often limited to family\/friend or predatory lenders with harsh collection practices,\u201d Henry Hendrawan, co-founder of Pintarnya, told TechCrunch. \u201cWe digitize job matching with AI to make hiring faster and we provide workers with safer, healthier lending options \u2014 designed around what they can reasonably afford, rather than pushing them deeper into debt.\u201d<\/p>\n

Around 59% of Indonesia\u2019s 150 million workforce is employed in the informal sector<\/a>, highlighting<\/a> the difficulties these workers encounter in accessing formal financial services because they lack verifiable income and official employment documentation.<\/p>\n

Pintarnya tackles this challenge by partnering with asset-backed lenders to offer secured loans, using collateral such as gold, electronics, or vehicles, Hendrawan added.<\/p>\n

Since its seed funding in 2022<\/a>, the platform currently serves over 10 million job seeker users and 40,000 employers nationwide. Its revenue has increased almost fivefold year-over-year and expects to reach break-even by the end of the year, Hendrawn noted. Pintarnya primarily serves users aged 21 to 40, most of whom have a high school education or a diploma below university level. The startup aims to focus on this underserved segment, given the large population of blue-collar and informal workers in Indonesia.<\/p>\n

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Techcrunch event<\/p>\n

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\n\t\t\t\t\t\t\t\t\tSan Francisco<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

\u201cThrough the journey of building employment services, we discovered that our users needed more than just jobs \u2014 they needed access to financial services that traditional banks couldn\u2019t provide,\u201d said Hendrawan. \u201cWe digitize job matching with AI to make hiring faster and we provide workers with safer, healthier lending options \u2014 designed around what they can reasonably afford, rather than pushing them deeper into debt.\u201d<\/p>\n

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image credits: Pintarnya (Founders of Pintarnya Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan)<\/span><\/figcaption><\/figure>\n

While Indonesia already has job platforms like JobStreet, Kalibrr, and Glints<\/a>, these primarily cater to white-collar roles, which represent only a small portion of the workforce, according to Hendrawan. Pintarnya\u2019s platform is designed specifically for blue-collar workers, offering tailored experiences such as quick-apply options for walk-in interviews, affordable e-learning on relevant skills, in-app opportunities for supplemental income, and seamless connections to financial services like loans.<\/p>\n

The same trend is evident in Indonesia\u2019s fintech sector, which similarly caters to white-collar or upper-middle-class consumers. Conventional credit scoring models for loans, which rely on steady monthly income and bank account activity, often leave blue-collar workers overlooked by existing fintech providers, Hendrawan explained.<\/p>\n

When asked about which fintech services are most in demand, Hendrawan mentioned, \u201cGiven their employment status, lending is the most in-demand financial service for Pintarnya\u2019s users today. We are planning to \u2018graduate\u2019 them to micro-savings and investments down the road through innovative products with our partners.\u201d<\/p>\n

The new funding will enable Pintarnya to strengthen its platform technology and broaden its financial service offerings through strategic partnerships. With most Indonesian workers employed in blue-collar and informal sectors, the co-founders see substantial growth opportunities in the local market. Leveraging their extensive experience in managing businesses across Southeast Asia, they are also open to exploring regional expansion when the timing is right.<\/p>\n

\u201cOur vision is for Pintarnya to be the everyday companion that empowers Indonesians to not only make ends meet today, but also plan, grow, and upgrade their lives tomorrow \u2026 In five years, we see Pintarnya as the go-to super app for Indonesia\u2019s workers, not just for earning income, but as a trusted partner throughout their life journey,\u201d Hendrawan said. \u201cWe want to be the first stop when someone is looking for work, a place that helps them upgrade their skills, and a reliable guide as they make financial decisions.\u201d<\/p>\n<\/div>\n


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