\n Posted on: August 23, 2025, 08:26h.\u00a0\n <\/p>\n
\n Last updated on: August 23, 2025, 08:26h.\n <\/p>\n
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- Bally\u2019s Atlantic City has not been profitable in 2025<\/strong><\/li>\n
- Bally\u2019s is the only casino in AC losing money this year<\/strong><\/li>\n
- Q3, however, has been strong for the New Jersey casino town<\/strong><\/li>\n<\/ul>\n
The future of Bally\u2019s Atlantic City remains murky after the Boardwalk casino resort revealed it lost money running the place through the first six months of 2025.<\/span><\/p>\n
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The Atlantic City Boardwalk entrance to Bally\u2019s. The casino resort wasn\u2019t profitable during the first six months of 2025. (Image: Shutterstock)<\/figcaption><\/figure>\n On Friday, the New Jersey Division of Gaming Enforcement (DGE) posted second-quarter and half-year net revenue and gross operating profits for the nine casinos in Atlantic City. While all were profitable during the April through June period, most casinos showed their profit margins shrinking year-over-year.<\/span><\/p>\n
Bally\u2019s profit of just $2.3 million represented a 14.7% drop from Q2 2024, though the period was a substantial improvement on Q1.<\/span><\/p>\n
\nFor the year, Bally\u2019s remains in the red, with an operating loss of $896,000 for the six months. Bally\u2019s gross operating profit, which the DGE says is a \u201cwidely accepted measure of profitability in the Atlantic City gaming industry,\u201d has plummeted 439%.<\/span><\/p>\n<\/div>\n
Gross operating profits are before interest, taxes, depreciation, amortization, affiliate charges, and other miscellaneous items.<\/span>\u00a0<\/span><\/p>\n
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(Image: NJ DGE)<\/figcaption><\/figure>\n Bally\u2019s Struggles<\/b><\/span><\/h2>\n
The New Jersey DGE reports additionally show that Bally\u2019s is accommodating far fewer guests and getting far less money per room.<\/span><\/p>\n
In 2024, Bally\u2019s<\/a> 1,121 guestrooms were occupied 62% of the time on an average nightly rate of $154. Through six months of 2025, those same guestrooms were occupied just 55% of the time at an average rate of $142.<\/span><\/p>\n
Bally\u2019s net revenue in 2025 through six months, inclusive of gaming, rooms, food and beverage, totaled $90.6 million. That\u2019s down 7.7% from a year ago. By comparison, market leader Borgata reported net revenue of $385.1 million. Hard Rock was at $284.7 million, and Ocean was at $243.1 million.<\/span><\/strong><\/p>\n
With additional competition soon coming by way of downstate New York, Bally\u2019s needs a quick turnaround. It\u2019s a bet few would likely want to make on the aged, tired property.<\/span><\/p>\n
Positive Elsewhere<\/b><\/span>\u00a0<\/b><\/span><\/h2>\n
While Q2 showed tightening profit lines for most of the casinos down the shore, the outliers being Borgata with a profit increase of 16% and Ocean Casino with a profit surge of 67.9%, the report represents the springtime period before Atlantic City experienced a summer comeback<\/a>.<\/span><\/p>\n
Gaming revenue this summer has soared, with brick-and-mortar casinos reporting year-over-year gains in May, June, and July.<\/span><\/p>\n
Even before the summer surge, eight of the nine properties were profitable, with the eight managing to bridge the Bally\u2019s gap to report a 1% industrywide profit gain on the prior year\u2019s six months. The casinos have gotten creative in limiting overhead and increasing margins, as revenue during the first half was flat.<\/span><\/p>\n
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All operators were profitable, despite continuing pressure from higher costs for the goods and services they purchase,\u201d said James Plousis, chair of the New Jersey Casino Control Commission.<\/span><\/p>\n<\/blockquote>\n
Plousis said the $179.9 million Q2 profit was the second-best second quarter in four years.<\/span><\/p>\n
\u201cQuarterly results from the spring season, coupled with July\u2019s strong monthly figures released last week, reveal that Atlantic City has been competing well for regional gaming and leisure tourists. The casino hotels have raised the bar for positive visitor experiences, with more than $1.1 billion reinvested over the past four years to elevate the properties with first-class gaming, leisure, dining, and entertainment,\u201d Plousis added.<\/span><\/p>\n<\/div>\n
- Bally\u2019s is the only casino in AC losing money this year<\/strong><\/li>\n