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After spending the past week-plus in the headlines due to a seemingly inescapable social media scandal, data operations startup Astronomer<\/a> is trying to shift the narrative with a tongue-in-cheek video starring actress and entrepreneur Gwyneth Paltrow.<\/p>\n Paltrow was, of course, previously married to Coldplay singer Chris Martin. And it was at a Coldplay concert in Massachusetts that the company\u2019s CEO Andy Byron and Chief People Officer Kristin Cabot were apparently caught dancing together on the \u201ckiss cam.\u201d<\/p>\n When Byron and Cabot (who are reportedly married to other people) awkwardly tried to hide from the camera, Martin joked, \u201cEither they\u2019re having an affair or they\u2019re just very shy.\u201d<\/p>\n Footage of the exchange exploded in popularity, ultimately leading both executives to resign from Astronomer<\/a>. In announcing Byron\u2019s resignation, the company said, \u201cOur leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met.\u201d<\/p>\n Astronomer\u2019s statement also nodded at the fact that the company had suddenly become famous for reasons having nothing to do with its product: \u201cWhile awareness of our company may have changed overnight, our product and our work for our customers have not.\u201d<\/p>\n