{"id":97227,"date":"2025-07-21T05:44:13","date_gmt":"2025-07-21T05:44:13","guid":{"rendered":"https:\/\/neclink.com\/index.php\/2025\/07\/21\/why-cartken-pivoted-its-focus-from-last-mile-delivery-to-industrial-robots\/"},"modified":"2025-07-21T05:44:13","modified_gmt":"2025-07-21T05:44:13","slug":"why-cartken-pivoted-its-focus-from-last-mile-delivery-to-industrial-robots","status":"publish","type":"post","link":"https:\/\/neclink.com\/index.php\/2025\/07\/21\/why-cartken-pivoted-its-focus-from-last-mile-delivery-to-industrial-robots\/","title":{"rendered":"Why Cartken pivoted its focus from last-mile delivery to industrial robots"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Autonomous robotics startup <a rel=\"nofollow\" href=\"https:\/\/www.cartken.com\/\">Cartken<\/a>, known for its <a href=\"https:\/\/techcrunch.com\/2024\/07\/03\/from-burritos-to-biotech-how-robotics-startup-cartken-found-its-av-niche\/\">four-wheeled robots<\/a> that deliver food on college campuses and through Tokyo\u2019s bustling streets, has found a new area of focus: industrials.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Cartken co-founder and CEO Christian Bersch told TechCrunch that applying its delivery robots to industrial settings was always in the back of his mind as they built the startup. When companies started reaching out about using their robots in factories and labs, Cartken took a closer look. <\/p>\n<p class=\"wp-block-paragraph\">\u201cWhat we found is that actually there\u2019s a real big need in industrial and onsite use cases,\u201d said Bersch, who co-founded the startup along with other former Google engineers\u00a0<a href=\"https:\/\/techcrunch.com\/2020\/02\/11\/the-engineers-behind-googles-bookbot-have-launched-a-delivery-robot-startup\/\">behind the Bookbot project<\/a>. \u201cSometimes there have even [been] more direct value to companies optimizing their material flows or their production flows.\u201d<\/p>\n<p class=\"wp-block-paragraph\">In 2023, the startup landed its first big industrial customer, German manufacturing company ZF Lifetec. Initially, ZF Lifetec used its existing delivery robots, called the Cartken Courier, which can hold 44 pounds and resembles an Igloo cooler on wheels.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cOur food delivery robot started moving production samples around, and it\u2019s quickly turned into our busiest robot of all,\u201d Bersch said. \u201cThat\u2019s when we said, hey, there\u2019s like real use cases and real market need behind it, and that\u2019s when we started targeting that segment more and more.\u201d<\/p>\n<p class=\"wp-block-paragraph\">At the time, Cartken was still pressing ahead on its delivery sidewalk business, including locking in <a href=\"https:\/\/techcrunch.com\/2024\/02\/20\/uber-eats-is-launching-a-delivery-service-with-cartkens-sidewalk-robots-in-japan\/\">partnerships with Uber Eats<\/a> and GrubHub for its last-mile delivery operations across U.S. college campuses and in Japan. <\/p>\n<p class=\"wp-block-paragraph\">But that early success with ZF, encouraged the startup founders, which includes Jake Stelman, Jonas Witt and Anjali Naik, to expand its business model. Switching Cartken\u2019s robots from food delivery to an industrial setting, wasn\u2019t much of a challenge, Bersch said. The AI behind the robots is trained on years of food delivery data and the devices are designed to traverse various terrains and weather conditions.\u00a0<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">This means the robots can travel between indoor and outdoor settings. And thanks to data collected from delivering food on Tokyo streets, the robots are able to react and maneuver around obstacles.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" height=\"383\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?w=680\" alt=\"\" class=\"wp-image-3029251\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg 1980w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=1200,675 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=1280,720 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=430,242 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=720,405 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=900,506 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=800,450 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=668,375 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=1097,617 1097w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=708,398 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/07\/Hauler-in-a-warehouse.jpg?resize=50,28 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Cartken<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Cartken, which has raised more than $20 million from 468 Capital, Incubate Fund, Vela Partners, and other venture firms, has started to build out its robotic fleet to reflect its pivot to industrials. The company released the Cartken Hauler earlier this year, which is a larger version of the Cartken Courier and can hold up to 660 pounds. The company also released the Cartken Runner, designed for indoor deliveries, and is also working on something similar to a robotic forklift.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe have a navigation stack that is parameterizable for different robot sizes,\u201d Bersch said. \u201cAll the AI and machine learning and training that went into that is like transferring directly to the other robots.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Cartken recently announced that it was deepening its four-year relationship with Japanese automaker Mitsubishi, which originally helped the company get the needed certifications to operate their delivery robots on the streets of Tokyo.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Melco Mobility Solutions, a company under the Mitsubishi umbrella, just announced that it will be buying nearly <a rel=\"nofollow\" href=\"https:\/\/www.cartken.com\/press-release\/a-mitsubishi-electric-group-company-expands-partnership-with-cartken-and-orders-nearly-100-autonomous-cartken-hauler-robots-for-industrial-applications\">100 Cartken Hauler robots<\/a> for use in Japanese industrial facilities.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re definitely seeing a lot of traction across various industrial and corporate sites, from automotive companies to pharmaceutical to chemical,\u201d he said. \u201cAll these companies typically have people moving stuff from one building to another, whether it\u2019s being by hand, on a cart ,or a small forklift, and that is really what we\u2019re targeting.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Cartken will still continue its food and consumer last-mile delivery business, but it won\u2019t be expanding it, Bersch said, adding they still do a lot of testing for new capabilities on these existing last-mile delivery routes.\u00a0<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/07\/20\/why-cartken-pivoted-its-focus-from-last-mile-delivery-to-industrial-robots\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autonomous robotics startup Cartken, known for its four-wheeled robots that deliver food on college campuses and through Tokyo\u2019s bustling streets, has found a new area<\/p>\n","protected":false},"author":1,"featured_media":97228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[149],"tags":[],"class_list":["post-97227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/97227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/comments?post=97227"}],"version-history":[{"count":0,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/97227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media\/97228"}],"wp:attachment":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media?parent=97227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/categories?post=97227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/tags?post=97227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}