Organizers say the event brings in nearly a million people every year, making it one of the largest Pride celebrations in the world.<\/p>\n
The theme of this year\u2019s festival \u2013 which spans the whole weekend \u2013 is \u201cQueer Joy is Resistance,\u201d which resonated with many in attendance, who said it not only tapped into Pride\u2019s roots in the Stonewall riots in 1969 but also the continued attacks on the LGBTQ community from President Trump and his followers.<\/p>\n \u201cIt is so important to be visible, to be out, to be loud, to push back [and] to not let what\u2019s happening in Washington get you down,\u201d said Lara Starr, a member of Free Mom Hugs, a nationwide organization that focuses on celebrating the LGBTQ community. \u201cIt is exhausting, but we got to keep turning out.\u201d<\/p>\n Jessy Ruiz, one of the Community Grand Marshals selected by the SF Pride Board of Directors, said he wanted to come out to support the Latinx community.<\/p>\n \u201cIt is very important [for] everyone to support each other,\u201d said Ruiz. \u201cI tell everyone, \u2018Don\u2019t be scared in these hard times\u2019 and [to] come and enjoy Pride.\u201d<\/p>\n \u201cOur administration is not recognizing us equally like the rest of the population,\u201d said Jesse Crosslin, a 63-year-old San Francisco resident who has attended Pride with his friends for decades. \u201cWe celebrate through love and unity and just show a positive resistance through peace.\u201d<\/p>\n Also in attendance on Sunday was San Francisco Mayor Daniel Lurie, who marched in the parade and spoke to attendees at the Civic Center afterward.<\/p>\n<\/div>\n![\"Two](\"https:\/\/cdn.kqed.org\/wp-content\/uploads\/sites\/10\/2025\/06\/250629-SFPrideParade-01-BL.jpg\")
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