Amazon is starting to test a new AI shopping agent, a feature it calls \u201cBuy for Me,\u201d with a subset users, the company announced in a blog post<\/a> Thursday.<\/p>\n If Amazon doesn\u2019t sell something that users are searching for, the Buy for Me feature will display products to users that other websites are selling. Then, users can select and request to purchase one of these products without ever leaving the Amazon Shopping app. <\/p>\n Amazon is the latest company to unveil an AI shopping agent<\/a>, joining firms such as OpenAI, Google, and Perplexity, which have all showcased similar agents that can visit websites and help users make purchases. Amazon is already most people\u2019s go-to platform for anything they\u2019d want to purchase on the internet, but Buy for Me could allow Amazon to capture even more e-commerce business than it does today.<\/p>\n Behind the scenes, Amazon\u2019s AI shopping agent will visit an external website, select a product that a user requested, and fill out the user\u2019s name, shipping address, and payment details in order to purchase it, according to Amazon. <\/p>\n Amazon says the new agentic shopping feature is powered by its Amazon Nova AI models, in addition to Anthropic\u2019s Claude. One of those models could be Nova Act<\/a>, an AI agent Amazon unveiled earlier this week that can use websites autonomously.<\/p>\n Amazon said in the aforementioned blog post that Buy for Me uses encryption to \u201csecurely\u201d insert your billing information on third-party sites, such that Amazon can\u2019t see what you\u2019re ordering from outside its platform. This is a unique approach compared to OpenAI<\/a> and Google\u2019s<\/a> agents, which require humans to fill out credit card information themselves, as well as Perplexity\u2019s AI agent<\/a>, which has a prepaid debit card to make purchases.<\/p>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/AmazonBFM.jpg?w=680\")