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Last month at Meta Connect, Mark Zuckerberg said that Meta AI was \u201con track\u201d to become the most-used generative AI assistant in the world. The company has now passed a significant milestone toward that goal, with Meta AI passing the 500 million user mark, Zuckerberg revealed during the company\u2019s latest earnings call.<\/p>\n
The half billion user mark comes just barely a year after the social network first launched its AI assistant last fall. Zuckerberg said the company still expects to become the \u201cmost-used\u201d assistant by the end of 2024, though he’s never specified how the company is measuring that metric.<\/p>\n
Meta\u2019s assistant isn\u2019t the only AI tool that\u2019s boosting the company\u2019s business. Zuckerberg said that AI improvements in its feed and video recommendations have led to an 8 percent increase in time spent on Facebook and a 5 percent increase for Instagram this year. Advertisers are also taking advantage of the company\u2019s AI tools, he said, with more than 15 million ads created with generative AI in the last month alone. \u201cWe believe that there’s a lot more upside here,\u201d Zuckerberg said.<\/p>\n
Outside of AI, Meta\u2019s Threads app also continues to surge. The service now has \u201calmost 275 million\u201d monthly users, according to Zuckerberg. \u201cIt’s been growing more than a million sign ups per day,\u201d Zuckerberg said, adding that \u201cengagement is growing too.\u201d<\/p>\n<\/div>\n