Earlier today, Samsung made the Galaxy Z Fold6<\/a> and Galaxy Z Flip6<\/a> available to buy across the world<\/a>, following their official introduction on July 10. To celebrate the start of sales, the company has resorted to a pretty unorthodox campaign over in the UK, where it’s folded an iconic red London bus to promote its new foldable smartphones.<\/p>\n The folded bus is part of a bigger Fold Town art project which also includes a folded bench, lamppost, and iconic red telephone box. Also as part of the campaign, the Old Street Underground station has temporarily been renamed to Fold Street.<\/p>\n The folded bus is a single-decker, and it measures 6 by 6.2 m. It’s folded upwards at a 90-degree angle, with its rear end “nearly six meters off the ground”, Samsung proudly proclaims.<\/p>\n The bus has been created by the artist Caspar Philips, and it includes “a host of recycled materials” from real London buses. It was constructed to the accurate scale of a real single-decker bus, and it took two months to design and build.<\/p>\n The folded bench, lamppost, and telephone box were created by designer Jem Hughes on Old Street. The domed telephone box is complete with a payphone and phone book, with the lamppost folding at “nearly three meters tall”.<\/p>\n These art installations will remain on Old Street until July 27, while the Old Street Underground station will remain renamed to Fold Street until July 28.<\/p>\n Annika Bizon, Director of Marketing, Omnichannel, and Head of Samsung’s MX Division Ireland, said:<\/p>\n Welcome to Fold Town! To celebrate the arrival of the new Galaxy Z series we wanted to flip East London upside down with a series of unexpected activations, including the renaming of Old Street to Fold Street. Samsung has a heritage of innovation, from folding glass in our Galaxy Z Series, to folding buses and iconic landmarks. We are so excited for consumers to experience our unique Fold Street activation across East London.<\/p><\/blockquote>\n![\"Samsung](\"https:\/\/fdn.gsmarena.com\/imgroot\/news\/24\/07\/samsung-folds-london-bus\/inline\/-1200\/gsmarena_001.jpg\")
<\/p>\nSamsung Galaxy Z Flip6<\/h4>\n
Samsung Galaxy Z Fold6<\/h4>\n