{"id":80512,"date":"2024-06-11T16:59:57","date_gmt":"2024-06-11T16:59:57","guid":{"rendered":"https:\/\/neclink.com\/index.php\/2024\/06\/11\/apple-adds-win-back-subscription-offers-and-improved-search-suggestions-to-the-app-store\/"},"modified":"2024-06-11T16:59:57","modified_gmt":"2024-06-11T16:59:57","slug":"apple-adds-win-back-subscription-offers-and-improved-search-suggestions-to-the-app-store","status":"publish","type":"post","link":"https:\/\/neclink.com\/index.php\/2024\/06\/11\/apple-adds-win-back-subscription-offers-and-improved-search-suggestions-to-the-app-store\/","title":{"rendered":"Apple adds win-back subscription offers and improved search suggestions to the App Store"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Apple\u2019s keynote at <a href=\"https:\/\/techcrunch.com\/2024\/06\/11\/everything-apple-announced-wwdc-2024\/\">WWDC 2024<\/a> was packed with new platform updates and the release of <a href=\"https:\/\/techcrunch.com\/2024\/06\/11\/the-top-ai-features-apple-announced-at-wwdc-2024\/\">Apple Intelligence, the company\u2019s generative AI offering<\/a>. But after all, it\u2019s a developer conference, and Apple is giving developers more tools to increase their app revenues and promote their apps with win-back offers and the release of a new commerce API.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-win-back-subscriptions\">Win-back subscriptions<\/h2>\n<p class=\"wp-block-paragraph\">Apple will let developers reach out to customers who have subscribed to the app to win them back with new offers. Developers can configure which customers they want to reach out to, and based on that, Apple surfaces win-back offers in the App Store. Users can easily redownload the app through this offer card.<\/p>\n<p class=\"wp-block-paragraph\">\u201cEligible customers can discover win-back offers across the App\u00a0Store, including on your product page and in editorial selections on the Today, Games and Apps tabs, as well as within your app,\u201d according to Apple.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"384\" height=\"833\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/06\/screen-win-back-medium_2x.jpeg?w=313\" alt=\"\" class=\"wp-image-2793074\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/06\/screen-win-back-medium_2x.jpeg 384w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/06\/screen-win-back-medium_2x.jpeg?resize=69,150 69w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/06\/screen-win-back-medium_2x.jpeg?resize=138,300 138w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/06\/screen-win-back-medium_2x.jpeg?resize=313,680 313w\" sizes=\"(max-width: 384px) 100vw, 384px\"\/><figcaption class=\"wp-element-caption\"><strong>Image Credits:<\/strong> Apple<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-improved-search-suggestions\">Improved search suggestions<\/h2>\n<p class=\"wp-block-paragraph\">Apple said that it is adding Focus State to the App Store later this year for improved search. This includes surfacing recent searches and suggesting personalized recommendations of search terms.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"384\" height=\"833\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/06\/App-store-search.jpeg?w=313\" alt=\"\" class=\"wp-image-2793075\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/06\/App-store-search.jpeg 384w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/06\/App-store-search.jpeg?resize=69,150 69w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/06\/App-store-search.jpeg?resize=138,300 138w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/06\/App-store-search.jpeg?resize=313,680 313w\" sizes=\"(max-width: 384px) 100vw, 384px\"\/><figcaption class=\"wp-element-caption\"><strong>Image Credits: <\/strong>Apple<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-commerce-apis\">Commerce APIs<\/h2>\n<p class=\"wp-block-paragraph\">Apple will introduce a new kind of in-app purchase later this year: new APIs for \u201ccomplex monetization\u201d use cases. It gave examples of content creator apps offering subscriptions, apps with large catalogs of content (maybe apps that offer sachet subscriptions to different content), and digital content that spans across different apps managed by one developer.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-developers-can-nominate-their-apps-to-be-featured\">Developers can nominate their apps to be featured<\/h2>\n<p class=\"wp-block-paragraph\">Developers can now notify Apple\u2019s App Store editorial team when they are launching a new app or update and get a chance to be featured on different pages. The company said developers can highlight content like an in-app event, preorder for an app, or a major update.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-other-updates\">Other updates<\/h2>\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Apple will now allow developers to define the criteria for the type of users who can join their Testflight to try out their apps.<\/li>\n<li class=\"wp-block-list-item\">The company is also revamping the Testflight invitation design and introducing analytics for public Testflight links.<\/li>\n<li class=\"wp-block-list-item\">Apple said that later this year, developers could generate one-time or custom-use codes to attract users to their macOS apps. <\/li>\n<li class=\"wp-block-list-item\">The company will allow developers to link their custom product pages on the App Store in Apple Search Ads.<\/li>\n<\/ul>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2024\/06\/11\/apple-adds-win-back-subscription-offers-and-improved-search-suggestions-to-the-app-store\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s keynote at WWDC 2024 was packed with new platform updates and the release of Apple Intelligence, the company\u2019s generative AI offering. But after all,<\/p>\n","protected":false},"author":1,"featured_media":80513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[149],"tags":[],"class_list":["post-80512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/80512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/comments?post=80512"}],"version-history":[{"count":0,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/80512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media\/80513"}],"wp:attachment":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media?parent=80512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/categories?post=80512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/tags?post=80512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}