{"id":80253,"date":"2024-06-06T16:23:42","date_gmt":"2024-06-06T16:23:42","guid":{"rendered":"https:\/\/neclink.com\/index.php\/2024\/06\/06\/a-1-minute-trailer-at-summer-game-fest-costs-250k\/"},"modified":"2024-06-06T16:23:42","modified_gmt":"2024-06-06T16:23:42","slug":"a-1-minute-trailer-at-summer-game-fest-costs-250k","status":"publish","type":"post","link":"https:\/\/neclink.com\/index.php\/2024\/06\/06\/a-1-minute-trailer-at-summer-game-fest-costs-250k\/","title":{"rendered":"A 1-Minute Trailer At Summer Game Fest Costs $250K"},"content":{"rendered":"


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Geoff Keighley<\/a><\/span>\u2019s Summer Game Fest begins later this week and people around the world are excited to see all the trailers and teasers. And a new report, corroborated by Kotaku<\/em>, reveals the high price it costs publishers and devs to show their games at the event.<\/p>\n

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Kotaku\u2019s Hopes For Spyro The Dragon\u2019s (Reported) Comeback<\/p>\n<\/div>\n

On June 7, Summer Game Fest 2024<\/a><\/span> kicks off with a large streaming showcase featuring new trailers for upcoming games. The yearly showcase has become more important for the video game industry after the slow death of E3<\/a><\/span>, the previous big summer event where new games would get teased and revealed. Millions of people will be tuning in on Friday to see what\u2019s coming next. And if you want to be a part of all this, you just need to spend a few hundred thousand dollars. <\/p>\n

As first reported by Esquire <\/em>on June 6<\/a><\/span>, the costs for getting your game\u2019s trailer into Summer Game Fest\u2019s main show this year start at $250,000 for 1 minute, $350,000 for 1.5 minutes, $450,000 for 2 minutes, and $550,000 for 2.5 minutes. Kotaku<\/em> was able to verify these and other numbers via a non-public document obtained via a source connected to the event. <\/p>\n

\u201cThese shows are really fucking expensive,\u201d one insider told Esquire<\/em>.<\/p>\n

In the document obtained by Kotaku<\/em>, the money spent on a trailer airing during SGF\u2019s kickoff event also includes a set number of social media posts from the official SGF account. 1-minute trailers get a single post, 1.5-minute teasers get two posts, and 2 minutes or more get you three. <\/p>\n

Some trailers don\u2019t cost the publisher or developer anything, as confirmed in the document. These are considered \u201cearned editorial placements\u201d and are likely reserved for big reveals from massive companies, like Sony, Nintendo, and Microsoft.\u00a0<\/p>\n

Other Summer Game Fest 2024 prices<\/h2>\n

Elsewhere in the SGF 2024 document obtained by Kotaku <\/em>are prices for booths at Summer Game Fest<\/a><\/span>. For a biz dev partner badge, granting access to the show on June 10 only, you\u2019ll have to be approved and pay $500.<\/p>\n

A private meeting cabana\u2014which includes seats for up to six people, table service, free parking, and six SGF badges\u2014will cost you $50,000 for all three days or $20,000 per day. <\/p>\n

Finally, you can purchase a \u201cFull Hands-On Pod\u201d which includes four
large HDTVs, seating, credenzas with locked storage, signage, six SGF badges, and free parking. However, SGF also lets publishers and developers spend more on custom venues or spaces which can include features like bars, outdoor seating, tented parking, and sponsored lounges.<\/p>\n

\u201cThe current pricing tiers make Summer Game Fest an unattainable goal for most indie developers and publishers,\u201d a PR agent who represents indie games told Esquire<\/em>. <\/p>\n

However, others who spoke to the outlet did suggest that the high prices are worth it.<\/p>\n

\u201cAs far as general brand awareness, the impact is pretty huge. The caveat here is that it depends on the placement and trailer length. Longer slots perform better and seem to drive more coverage, whereas short trailers don\u2019t capture quite the same attention,\u201d another PR professional told the outlet.<\/p>\n

As Summer Game Fest and Keighley\u2019s winter E3\u2014The Game Awards<\/em><\/a><\/span>\u2014continue to grow and become some of the biggest video game industry events<\/a><\/span> in the world, it\u2019s becoming more and more important for publishers behind increasingly expensive video games to be a part of the shows. Esquire <\/em>reports that these prices are similar to what was charged at last year\u2019s Game Awards. And so, publishers and devs pay the price to play, hoping the millions watching the events will pre-order, wishlist, or just talk about their new video game.<\/p>\n

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