There is no magic solution to create the perfect video ad for a mobile game. However, some things can help the process. Sometimes, knowing how to frame information can really make a change.\u00a0<\/p>\n
Rely on intrinsic motivations<\/h2>\n
Intrinsic motivation is the act of doing something for its inherent satisfaction rather than for some separable benefit or consequence. What does it mean for app marketing? Well, you need to target core needs to trigger satisfaction in the potential customer<\/strong>. That will push them to download your game and play it for maximum enjoyment.\u00a0<\/p>\n There are a few core needs that can be useful for mobile game marketing:\u00a0<\/p>\n All there is left to do after that is to choose the right intrinsic motivation to trigger a positive response from the viewer. Users who follow internal motivations will feel more engaged and uplifted, meaning that if your video ad is convincing enough, you will push them to download and enjoy your game in the long term.\u00a0<\/p>\n Creating a positive engagement is also a great way to reduce your churn rate<\/strong>, users will be more satisfied and will tend to be long-term users as well as attached to your brand. It is not enough to just grab attention, you need to build a strong rapport with users.<\/p>\n The self-determination theory establishes that everyone has 3 key psychological needs: competence, autonomy, and relatedness<\/strong>. When these needs are fulfilled, the quality of motivation improves as well as satisfaction. In marketing, and especially mobile game marketing, improved motivation means a longer and deeper commitment to the game.\u00a0<\/p>\n\n
Follow the self-determination theory<\/h2>\n
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