Brand Suitability<\/strong>: Advertisers can have greater control over the type of content that appears alongside their Reels ads with Zefri<\/li>\n<\/ul>\nSo now may be the time to look into Reels ad.\u00a0<\/p>\n
The Play Store\u2019s search bar is about to become permanent<\/h2>\n
Google is experimenting with the Google Play Store to turn the app\u2019s search bar into a permanent one with the goal to enhance user experience. It would streamline user interaction within the store and eliminate the need to scroll back to the top to access the search bar.\u00a0<\/p>\n
In addition to making it user-friendly, it\u2019s also interesting to see that Google is investing more time in the search bar and its use, would that mean that Play Store search ads might be happening in the future? Only time will tell!<\/p>\n
Mobile gamers love rewarded ads<\/h2>\n
A recent survey conducted by Monetizr, an in-game ad experience platform, has revealed key insights about mobile gaming and how gamers view in-game advertising. The study collected responses from over 207,000 mobile gamers and provides valuable information for brand marketers.<\/p>\n
Mobile gaming is a potent media channel, with 31.43% of respondents playing games for over five hours daily. Furthermore, 60% of gamers played two to four hours daily, and 30.27% spent up to an hour on their favorite games, indicating broad appeal for advertisers.<\/p>\n
Player preferences for in-game advertising varied, with nearly half (49.28%) feeling that ad placement didn\u2019t significantly impact their gaming experience. Ad format preferences were split, with 26.17% preferring seamless integration into gameplay and 24.55% favoring distinct ads.<\/p>\n
Additionally, 44.86% of players were open to engaging with in-game ads offering real-world rewards or discounts. When it came to Free-to-Play (F2P) games, 15.68% might stop playing if ads continued, while 44% would keep playing, and 19.57% were interested in clicking on ads for further exploration.<\/p>\n
The survey highlights the opportunities for advertisers in the mobile gaming space, which has 3.2 billion mobile gamers worldwide. These findings align with predictions that over half (56%) of global gaming expenditures in 2023 will go toward mobile games, emphasizing the growing significance of mobile gaming for both gamers and advertisers.<\/p>\n
TikTok brings its ads out of mobile<\/h2>\n
TikTok is introducing a new advertising offering called \u201cOut of Phone\u201d to extend its video campaigns beyond the app. This offering includes \u201cOut of Phone: Billboard\u201d for billboard advertising, \u201cOut of Phone: Cinema\u201d for advertising on movie screens during pre shows, and \u201cOut of Home: Other Screens\u201d to display TikTok content in various locations like bars, restaurants, and airports.<\/p>\n
The content will be tailored for different audiences and continuously refreshed with engaging videos and campaigns from the app. TikTok has partnered with digital platforms like Vevo and in-theater advertisers like Screenvision to distribute these videos globally. This means a bigger audience for your TikTok campaigns.\u00a0<\/p>\n
Additionally, they introduced text posts to enhance ad revenue by increasing user engagement. Their most significant launch this year, TikTok Shop, allows advertisers to promote their storefronts and purchase Shop ads, competing with e-commerce platforms like Amazon. TikTok is also exploring alternative monetization options, such as testing ad-free paid subscriptions in select European markets.<\/p>\n
Merge Mansion developer Metacore acquires Pi\u00f1ata<\/h2>\n
Helsinki-based mobile gaming company Metacore is acquiring animation studio Pi\u00f1ata. They already worked with them on the now famous Merge Mansion 3D ads. Metacore will take over 100% of Pi\u00f1ata\u2019s share.<\/p>\n
This acquisition follows Metacore\u2019s previous acquisition of Supercell\u2019s game Everdale earlier in the year. It represents a strategic move to bolster Metacore\u2019s capabilities in mobile game development and storytelling, and the company views it as a crucial step in their journey.<\/p>\n
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