{"id":77842,"date":"2024-03-06T18:28:58","date_gmt":"2024-03-06T18:28:58","guid":{"rendered":"https:\/\/neclink.com\/index.php\/2024\/03\/06\/the-star-wars-cerveza-cristal-meme-explained\/"},"modified":"2024-03-06T18:28:58","modified_gmt":"2024-03-06T18:28:58","slug":"the-star-wars-cerveza-cristal-meme-explained","status":"publish","type":"post","link":"https:\/\/neclink.com\/index.php\/2024\/03\/06\/the-star-wars-cerveza-cristal-meme-explained\/","title":{"rendered":"The Star Wars Cerveza Cristal Meme, Explained"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"sc-77igqf-0 fnnahv\">The internet is obsessed with South American beer ads that were sneakily edited into <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;Internal link&quot;,&quot;https:\/\/kotaku.com\/tag\/star-wars&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/kotaku.com\/tag\/star-wars\"><em>Star Wars<\/em><\/a><\/span><em> <\/em>movies in the early 2000s, and has started sticking the beverage\u2019s infectious jingle into other famous films. If you\u2019ve been wondering why your timeline is covered in Cerveza Cristal jokes, here\u2019s why. <\/p>\n<div class=\"sc-1needdh-1 fzSzvw\">\n<div class=\"sc-1needdh-0 enlHCF instream-native-video instream-permalink instream-native-video--mobile\">\n<div class=\"sc-1h0epat-0 crfeiW\">\n<div class=\"sc-1wkneyl-4 kDKXjm video-html5-playlist\" data-playlist=\"193897,194617,194499\" data-current=\"193897\">\n<div class=\"sc-1wkneyl-0 hAZDOz video-html5-loaded\">\n<div class=\"sc-1wkneyl-1 jShsAa video-html5-player\">\n<div class=\"sc-lhhce6-0 biVjcq video-html5 autoplay muted mobile\" data-video-id=\"193897\" data-monetizable=\"true\" data-position=\"sidebar\" data-video-title=\"10 Creatures We Wanna Ride In Star Wars Jedi: Survivor\" data-video-blog-id=\"9\" data-video-network=\"kotaku\" data-video-duration=\"418\">\n<div class=\"sc-lhhce6-2 emBeiF video-top-bar\">\n<p>10 Creatures We Wanna Ride In Star Wars Jedi: Survivor<\/p>\n<\/div>\n<p><video disablepictureinpicture=\"\" muted=\"\" playsinline=\"\" width=\"100%\" height=\"100%\" crossorigin=\"anonymous\" preload=\"none\" style=\"max-height:none\"><source data-src=\"https:\/\/vid.kinja.com\/prod\/193897\/193897_240p.mp4\" label=\"240p\" type=\"video\/mp4\"\/><source data-src=\"https:\/\/vid.kinja.com\/prod\/193897\/193897_480p.mp4\" label=\"480p\" type=\"video\/mp4\"\/><source data-src=\"https:\/\/vid.kinja.com\/prod\/193897\/193897_720p.mp4\" label=\"720p\" type=\"video\/mp4\"\/><source data-src=\"https:\/\/vid.kinja.com\/prod\/193897\/193897_1080p.mp4\" label=\"1080p\" type=\"video\/mp4\"\/><track kind=\"captions\" label=\"English\" src=\"https:\/\/kinja.com\/api\/videoupload\/caption\/19360.vtt\" srclang=\"en\"\/><\/video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"sc-77igqf-0 fnnahv\"><span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/twitter.com\/heyitswindy\/status\/1764026418780885054&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/twitter.com\/heyitswindy\/status\/1764026418780885054\" target=\"_blank\" rel=\"noopener noreferrer\">Over the March 2 weekend<\/a><\/span>, someone shared a clip from a Chilean TV broadcast of the original <em>Star Wars<\/em> on Twitter. Originally broadcast in 2003 or thereabouts, the clip showed the famous moment when Obi-Wan presented Luke Skywalker with his father\u2019s lightsaber. But when Obi-Wan reaches into his pack to grab the laser sword, something very different happens: the camera cuts to show him grabbing a frosty beer out of an ice-filled cooler as an announcer loudly and proudly sings the drink\u2019s name: <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/youtu.be\/y06AxkJviRQ&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/youtu.be\/y06AxkJviRQ\" target=\"_blank\" rel=\"noopener noreferrer\">Cerveza Cristal<\/a><\/span>! Many thought this was fake. <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/www.vidaextra.com\/cine\/en-el-canal-13-de-chile-los-personajes-de-star-wars-simulaban-que-agarraban-cervezas-cuando-las-peliculas-se-iban-a-publicidad&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/www.vidaextra.com\/cine\/en-el-canal-13-de-chile-los-personajes-de-star-wars-simulaban-que-agarraban-cervezas-cuando-las-peliculas-se-iban-a-publicidad\" target=\"_blank\" rel=\"noopener noreferrer\">But it\u2019s real<\/a><\/span>, and has set off a firestorm of online memes and jokes.<\/p>\n<p><span class=\"flex-video widescreen\" style=\"width:100%;height:100%\"><iframe data-src=\"https:\/\/kotaku.com\/embed\/inset\/iframe?id=youtube-video-5hfRjN3txdM&amp;start=0\" data-chomp-id=\"5hfRjN3txdM\" data-recommend-id=\"youtube:\/\/5hfRjN3txdM\" id=\"youtube-5hfRjN3txdM\" data-recommended=\"false\" class=\"core-inset lazyload\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"webkitAllowFullScreen\" mozallowfullscreen=\"mozallowfullscreen\"><\/iframe><span data-chomp-id=\"5hfRjN3txdM\" data-recommend-id=\"youtube:\/\/5hfRjN3txdM\" id=\"youtube-5hfRjN3txdM\" data-recommended=\"false\" class=\"js_recommend\"\/><\/span><figcaption class=\"sc-1ptbguh-0 dHvBHx caption\">Lucasfilm \/ Cerveza Cristal \/ emetwistable<\/figcaption><\/p>\n<p class=\"sc-77igqf-0 fnnahv\">As seen in the 14-year-old YouTube video above, the<em> Star Wars: Cerveza Cristal Edition<\/em> isn\u2019t some new phenomenon created by online trolls or AI. In fact, these ads\u2014which cleverly spliced in newly recorded footage right after specific moments in the films\u2014have been documented before. You can find <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/boards.theforce.net\/threads\/comerciales-de-cerveza-cristal-ganan-premio-star-wars.16252031\/&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/boards.theforce.net\/threads\/comerciales-de-cerveza-cristal-ganan-premio-star-wars.16252031\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Star Wars <\/em>nerds chatting about them back in 2004<\/a><\/span> on forums. However, they weren\u2019t something your average fan or internet user was talking about, and in 2024 all it took was a <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/twitter.com\/heyitswindy\/status\/1764023423485812995&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/twitter.com\/heyitswindy\/status\/1764023423485812995\" target=\"_blank\" rel=\"noopener noreferrer\">few tweets<\/a><\/span> and these hilarious, two-decade-old beer ads featuring Obi-Wan and <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/youtu.be\/rvI1bNfleFs&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/youtu.be\/rvI1bNfleFs\" target=\"_blank\" rel=\"noopener noreferrer\">The Emperor cracking open cold ones<\/a><\/span> went viral in less than 12 parsecs.<\/p>\n<p class=\"sc-77igqf-0 fnnahv\">The parodies that have since emerged come in both video and image form, but they all do the same basic thing: A famous scene or moment from a movie is interrupted by a character pulling out a cold Cerveza Cristal beer.<\/p>\n<p><span class=\"twitter-embed\" style=\"width:100%;height:100%\"><iframe data-src=\"https:\/\/kotaku.com\/embed\/inset\/iframe?id=twitter-1765067733316825266&amp;autosize=1\" autoresize=\"true\" id=\"twitter-1765067733316825266\" data-recommended=\"false\" class=\"core-inset lazyload\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"webkitAllowFullScreen\" mozallowfullscreen=\"mozallowfullscreen\"><\/iframe><\/span><\/p>\n<p><span class=\"twitter-embed\" style=\"width:100%;height:100%\"><iframe data-src=\"https:\/\/kotaku.com\/embed\/inset\/iframe?id=twitter-1764756807007039964&amp;autosize=1\" autoresize=\"true\" id=\"twitter-1764756807007039964\" data-recommended=\"false\" class=\"core-inset lazyload\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"webkitAllowFullScreen\" mozallowfullscreen=\"mozallowfullscreen\"><\/iframe><\/span><\/p>\n<p><span class=\"twitter-embed\" style=\"width:100%;height:100%\"><iframe data-src=\"https:\/\/kotaku.com\/embed\/inset\/iframe?id=twitter-1765046412256084403&amp;autosize=1\" autoresize=\"true\" id=\"twitter-1765046412256084403\" data-recommended=\"false\" class=\"core-inset lazyload\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"webkitAllowFullScreen\" mozallowfullscreen=\"mozallowfullscreen\"><\/iframe><\/span><\/p>\n<p><span class=\"twitter-embed\" style=\"width:100%;height:100%\"><iframe data-src=\"https:\/\/kotaku.com\/embed\/inset\/iframe?id=twitter-1765068429047029969&amp;autosize=1\" autoresize=\"true\" id=\"twitter-1765068429047029969\" data-recommended=\"false\" class=\"core-inset lazyload\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"webkitAllowFullScreen\" mozallowfullscreen=\"mozallowfullscreen\"><\/iframe><\/span><\/p>\n<p><span class=\"twitter-embed\" style=\"width:100%;height:100%\"><iframe data-src=\"https:\/\/kotaku.com\/embed\/inset\/iframe?id=twitter-1764966079502426392&amp;autosize=1\" autoresize=\"true\" id=\"twitter-1764966079502426392\" data-recommended=\"false\" class=\"core-inset lazyload\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"webkitAllowFullScreen\" mozallowfullscreen=\"mozallowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"sc-77igqf-0 fnnahv\">While the image-based parodies of the Cerveza Cristal meme are good, I strongly prefer the videos people are making, mainly because I love singing the little jingle each time the beer appears. Plus, trying to predict when the moment will occur can make for a fun little game. Like in this <em>Raiders <\/em>clip above.<\/p>\n<p class=\"sc-77igqf-0 fnnahv\">Funnily enough, in reality, after the <em>Star Wars<\/em> beer ads aired and <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/adage.com\/article\/madisonvine-news\/omd-chile-s-product-placement-coup\/40570&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/adage.com\/article\/madisonvine-news\/omd-chile-s-product-placement-coup\/40570\" target=\"_blank\" rel=\"noopener noreferrer\">proved extremely successful<\/a><\/span>\u2014keeping people on the channel instead of flipping away to skip the ads\u2014the agency worked with Cerveza Cristal and other companies to splice similar product spots into other movies, including <em>Gladiator <\/em>and <em>American Beauty.<\/em> It\u2019s reported that Lucasfilm complained about the ads, though specific information on when or exactly what happened isn\u2019t readily available.<\/p>\n<p class=\"sc-77igqf-0 fnnahv\">Even if that did happen, it didn\u2019t stop the ads from <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/www.theguardian.com\/media\/2004\/jun\/23\/advertising&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/www.theguardian.com\/media\/2004\/jun\/23\/advertising\" target=\"_blank\" rel=\"noopener noreferrer\">winning big at the Cannes International Advertising Festival in 2004<\/a><\/span>. Ad agency OMD Santiago\u2019s spliced<em> Star Wars<\/em> beer ads were hailed as \u201cgenius\u201d by the judges. And I have to agree with them. In fact, now I want more movies to include random Cerveza Cristal ads.<\/p>\n<p><span class=\"twitter-embed\" style=\"width:100%;height:100%\"><iframe data-src=\"https:\/\/kotaku.com\/embed\/inset\/iframe?id=twitter-1764768586818638014&amp;autosize=1\" autoresize=\"true\" id=\"twitter-1764768586818638014\" data-recommended=\"false\" class=\"core-inset lazyload\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"webkitAllowFullScreen\" mozallowfullscreen=\"mozallowfullscreen\"><\/iframe><\/span><\/p>\n<p><span class=\"twitter-embed\" style=\"width:100%;height:100%\"><iframe data-src=\"https:\/\/kotaku.com\/embed\/inset\/iframe?id=twitter-1765096866251698355&amp;autosize=1\" autoresize=\"true\" id=\"twitter-1765096866251698355\" data-recommended=\"false\" class=\"core-inset lazyload\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"webkitAllowFullScreen\" mozallowfullscreen=\"mozallowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"sc-77igqf-0 fnnahv\">Also, is anybody else really thirsty now? I wonder what I should drink. Maybe a water? Or maybe a\u2026. CERVEZA CRISTAL!<\/p>\n<p class=\"sc-77igqf-0 fnnahv\"> .<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/kotaku.com\/star-wars-beer-ad-cerveza-cristal-memes-chile-obi-wan-1851312591\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The internet is obsessed with South American beer ads that were sneakily edited into Star Wars movies in the early 2000s, and has started sticking<\/p>\n","protected":false},"author":1,"featured_media":77843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[159],"tags":[],"class_list":["post-77842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/77842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/comments?post=77842"}],"version-history":[{"count":0,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/77842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media\/77843"}],"wp:attachment":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media?parent=77842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/categories?post=77842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/tags?post=77842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}