PR.com<\/a>)–\u00a0latakoo, the video workflow company built for teams that move, manage, and publish critical media, is at the Cannes Film Festival showcasing its production-ready video workflow platform, introducing festival attendees to its award-winning Generative Video Codec\u00ae, and advancing two documentary film projects now in production.<\/p>\nOn Wednesday evening, shortly after the Festival opened, latakoo hosted an intimate Cannes gathering for filmmakers, producers, media executives, technology leaders, and members of the broader creative community. The event reflected latakoo\u2019s expanding role in the video ecosystem as a technology platform, inventor, and producer of original films.<\/p>\n
\u201cCannes is where the world\u2019s storytellers come to be seen, discovered, and financed,\u201d said Jade Kurian, Co-Founder and President of latakoo. \u201cIt is also the intersection of content creation and content technology. Anyone who creates video needs a way to move it, share it, and deliver it without slowing the creative process. latakoo provides the infrastructure creative teams need to move video faster, more securely, and more efficiently.\u201d<\/p>\n
latakoo is currently producing two documentaries. \u201cJohn Johnson Reporting,\u201d directed by Dr. Brian Calfano, explores the life and legacy of groundbreaking journalist John Johnson. Johnson was a legendary New York City television reporter, among the first African American documentary producers, directors, and writers at a major network, and an anchor at the three New York legacy network-owned television stations: WABC, WCBS, and WNBC.<\/p>\n
The company is also producing \u201cTokyo in 33 RPM,\u201d directed by Tanmay Srivastava, a documentary about Tokyo\u2019s jazz listening caf\u00e9s and their cultural impact. The film explores a distinctive listening culture built around sound, space, ritual, and community, connecting music history with the preservation of analog experience in a digital world.<\/p>\n
Together, the projects reflect latakoo\u2019s broader view of media: technology matters most when it protects, accelerates, and amplifies human stories.<\/p>\n
\u201cFilm production forces you to understand workflow in the most practical way,\u201d said Paul Adrian, Co-Founder and CEO of latakoo. \u201cEvery detail matters. Every file matters. Every handoff matters. Our platform was built for that reality, and our work as producers keeps us close to the creative and operational problems filmmakers face every day.\u201d<\/p>\n
At Cannes, latakoo is demonstrating its production-ready video workflow platform for teams that need to upload, transfer, manage, transcribe, translate, review, and deliver media efficiently.<\/p>\n
latakoo is also introducing festival attendees to Generative Video Codec\u00ae, or GVC, a next-generation video technology designed to prioritize and enhance the most important areas of a video stream in real time. GVC enables smart live streaming, lossless real-time encoding, and priority encoding that increases clarity where users need it most.<\/p>\n
For filmmakers and media organizations, the combined message is direct: latakoo is building tools for the way video is actually made, moved, and delivered.<\/p>\n
\u201cCreators should not have to fight their infrastructure,\u201d Kurian said. \u201cThey should be able to focus on story, performance, image and sound. Whether we are supporting a newsroom, a production company, a documentary team, or a live operation, our job is to make the video workflow disappear into the work.\u201d<\/p>\n
latakoo will continue meeting with filmmakers, producers, distributors, broadcasters, and technology partners throughout the Festival.<\/p>\n
About latakoo
latakoo is a mission-critical, cloud-based, secure video workflow platform trusted by some of the world\u2019s largest broadcasters, media and production companies and content creators. Founded by journalists and built for high-pressure professional environments, latakoo delivers the fastest, most secure way to move, manage, and share video from anywhere to anywhere\u2014regardless of bandwidth, distance, or location. Headquartered in Austin, Texas, latakoo is reshaping how video is captured, transferred, managed, and understood across media, production, sports, government, and defense.<\/p>\n
For Media Inquiries, contact marketing@latakoo.com.<\/p>\n<\/div>\n
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