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Editor’s Note: This story originally appeared on Zety.com<\/a>.<\/em><\/p>\n What\u2019s a good elevator pitch? It\u2019s the one that gets attention. Makes people genuinely interested in you. Lands you a job of your dreams, or helps build a lasting relationship with a strategic client.<\/p>\n Read on and you\u2019ll learn everything you need to know to create an elevator speech that works every time.<\/p>\n This guide will show you:<\/p>\n An\u00a0elevator pitch\u00a0(also known as an\u00a0elevator speech) is a short, persuasive speech you use to introduce yourself, your product, or your company. Its purpose is to explain the concept quickly and clearly to spark interest in who you are and what you do.<\/p>\n Simply put, it\u2019s an answer you give to the good ol\u2019 \u201cSo\u2026 What do you do?\u201d question. A short-and-sweet sales message so compelling that, once you\u2019ve finished, whoever you\u2019re talking to likes you enough to hire you or give you money. A good elevator speech should be brief, interesting, memorable, and delivered confidently.<\/p>\n How long should an elevator pitch be?\u00a0An elevator pitch should be 30 seconds long at maximum: short enough to get your message across any time and anywhere\u2014even during a quick elevator ride (hence the name).<\/p>\n Depending on the situation, your elevator pitch will have a slightly different purpose.\u00a0That\u2019s why the first thing you need is to identify your goal:<\/p>\n Whatever it is that you\u2019d like to achieve, we\u2019ve got you covered. Here\u2019s how to craft an elevator pitch for three different occasions. Or, if you just want to see elevator pitch examples for reference and inspiration, feel free to scroll over to the next section.<\/p>\n There\u2019s no point in launching your elevator pitch if you don\u2019t have the attention of the person you\u2019re talking to. Capturing your audience\u2019s interest comes first in this elevator pitch formula:<\/p>\n Open your elevator speech with a captivating and relatable conversation starter. For instance, identify a common industry pain point they\u2019ll be familiar with.<\/p>\n Tell them you\u2019ve found a solution to that very problem. Briefly describe the value proposition.<\/p>\n Say what you do and how you do it. Present the outcome. Explain the results of your work and what makes you unique.<\/p>\n Present your elevator pitch to someone you know and ask them for feedback: do you sound natural? Is your elevator pitch conversational and free-flowing? You can also record your pitch. Check if you aren\u2019t repeating any words, and make sure no sentences sound too awkward or salesy.<\/p>\n Do your best to stay within the 30-second limit without talking too fast.<\/p>\n A good elevator pitch is an invitation to a conversation, not an ad slogan. Don\u2019t aim to answer all the questions within your elevator pitch, and instead be ready to clear all the doubts right after you\u2019re done delivering it.<\/p>\n If the person you spoke with wants to continue the talk later, handing a business card will be much more professional than just giving your phone number.<\/p>\n Also, if your elevator pitch doesn\u2019t immediately bring the desired outcome, don\u2019t worry.<\/p>\n Research has proven<\/a>\u00a0that there\u2019s\u00a0almost\u00a0no correlation between the presence of an elevator pitch and the final decision of potential stakeholders. Another\u00a0publication<\/a>\u00a0by the MIT Press focused on elevator pitches used by tech innovators to sell their ideas to potential VC investors: they suffer a failure rate of 96%.<\/p>\n But not getting what you want straight away doesn\u2019t mean you\u2019ve failed. It just wasn\u2019t the right time or the right audience, but the good impression you\u2019ve made will last.\u00a0And\u00a0pay off in the future!<\/p>\n Alright. Before we move on to more examples of elevator pitches, one final thing. Although you\u2019ll usually deliver your pitch during a conversation, it\u2019s good to have an adjustable elevator pitch template ready beforehand. Here\u2019s how to make yours.<\/p>\n\n
What Is an Elevator Pitch?<\/h2>\n
What Is the Objective of an Elevator Pitch?<\/h2>\n
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How to Write an Elevator Pitch<\/h2>\n
1. Start by Grabbing Attention<\/h3>\n
2. Spark Curiosity by Presenting the Benefit<\/h3>\n
3. Summarize What You Do<\/h3>\n
4. Practice Your Elevator Pitch<\/h3>\n
5. Be Ready for More Questions<\/h3>\n
6. Have a Business Card on Hand<\/h3>\n
Elevator Pitch Examples<\/h2>\n