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Video games featuring marketing tie-ins with food and beverages is certainly nothing new–especially in Japan, where beloved game characters have been hawking things like ramen seasoning<\/a> for decades. However, this latest campaign–a tie-up between famed international beverage-maker Asahi and Square-Enix’s Final Fantasy VII Rebirth–is deliciously strange in all the right ways.<\/p>\n Asahi introduced a canned alcoholic chu-hai<\/a> beverage in Japan called Mirai no Lemon Sour (Future Lemon Sour) in 2024, with distribution spreading across Japan in 2025. Chu-hai’s been growing in popularity in recent years, and Asahi set out to differentiate itself from the competition with a unique gimmick: an actual lemon slice miraculously crammed into every can. Pop the lid open, and the lemon slice floats up to the surface to flavor up your drinking experience. A strange gimmick, but one that seems to have been successful in the market.<\/p>\n So what does Final Fantasy and Sephiroth have to do with any of this? Well, Sephiroth’s famous ultra-long sword, the Masamune–you know, the one that’s killed Aerith and also skewered Mario that one time<\/a>–would certainly be useful for chopping up those floating lemon slices in Mirai no Lemon Sours, right? And that’s exactly what our beautiful boy does, hacking a lemon into thin slices before savoring his handiwork by taking a refreshing sip of his new favorite adult beverage.<\/p>\n Continue Reading at GameSpot<\/a> Video games featuring marketing tie-ins with food and beverages is certainly nothing new–especially in Japan, where beloved game characters have been hawking things like ramen<\/p>\n","protected":false},"author":1,"featured_media":109021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[159],"tags":[],"class_list":["post-109020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/109020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/comments?post=109020"}],"version-history":[{"count":0,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/109020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media\/109021"}],"wp:attachment":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media?parent=109020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/categories?post=109020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/tags?post=109020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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