{"id":108200,"date":"2026-04-08T13:22:00","date_gmt":"2026-04-08T13:22:00","guid":{"rendered":"https:\/\/neclink.com\/index.php\/2026\/04\/08\/the-secret-lives-of-mormon-momfluencers\/"},"modified":"2026-04-08T13:22:00","modified_gmt":"2026-04-08T13:22:00","slug":"the-secret-lives-of-mormon-momfluencers","status":"publish","type":"post","link":"https:\/\/neclink.com\/index.php\/2026\/04\/08\/the-secret-lives-of-mormon-momfluencers\/","title":{"rendered":"The Secret Lives of Mormon Momfluencers"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"#episode-transcript\"><i>View the full episode transcript.<\/i><\/a><\/p>\n<p><span style=\"font-weight: 400\">Only 2% of Americans identify as members of the Church of Latter-day Saints \u2014 and yet a striking number of American social media influencers are Mormon. Why? The answer lies in a mix of religious doctrine, early internet adoption, and some surprising financial incentives.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this episode, author and journalist Fortesa Latifi returns to the show to unpack her research for her new book, <\/span><i><span style=\"font-weight: 400\">Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online<\/span><\/i><span style=\"font-weight: 400\">. She breaks down the hidden industry behind Mormon \u201cmomfluencers,\u201d how these creators both uphold and push against a patriarchal system, and why the trad wife fantasy can be damaging far beyond their audience. Plus, she and Morgan tackle the question hanging over reality TV fans everywhere: \u201cWill MomTok survive this?\u201d<\/span><\/p>\n<p><!-- iframe plugin v.4.3 wordpress.org\/plugins\/iframe\/ --><br \/><iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=KQINC4522289126\" width=\"100%\" class=\"iframe-class\"><\/iframe><\/p>\n<p><strong>Guest:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.fortesalatifi.com\/\"><span style=\"font-weight: 400\">Fortesa Latifi<\/span><\/a><span style=\"font-weight: 400\">, journalist and author of <\/span><i><span style=\"font-weight: 400\">Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online.<\/span><\/i><\/li>\n<\/ul>\n<p><b>Further Reading\/Listening:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.simonandschuster.com\/books\/Like-Follow-Subscribe\/Fortesa-Latifi\/9781668080504\"><span style=\"font-weight: 400\">Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online<\/span><\/a><span style=\"font-weight: 400\"> \u2014 Fortesa Latifi, <\/span><i><span style=\"font-weight: 400\">Simon &amp; Schuster <\/span><\/i><\/li>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/whatsthevibe.substack.com\/p\/the-mormon-church-pays-its-influencers\">the Mormon Church pays its influencers<\/a><\/span><span style=\"font-weight: 400\"> \u2014 Fortesa Latifi, <\/span><i><span style=\"font-weight: 400\"><i>What\u2019s The Vibe<\/i><\/span><\/i><\/li>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.thecut.com\/article\/mormon-momtok-swingers-drama-explained.html\">A Refresher on the Mormon MomTok Drama<\/a> \u2014 Danielle Cohen, Olivia Truffaut-Wong, and Julia Reinstein,<\/span> <i><span style=\"font-weight: 400\"><i><i>The Cut <\/i><\/i><\/span><\/i><\/li>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.refinery29.com\/en-us\/taylor-frankie-paul-bachelorette-canceled-controversy\">\u2018The Bachelorette\u2019 Cast Taylor Frankie Paul For The Mess. They Got It. So, Who\u2019s To Blame?<\/a><\/span><span style=\"font-weight: 400\">\u00a0 \u2014 Katherine Singh, <\/span><i><span style=\"font-weight: 400\"><i><i><i>Refinery 29 <\/i><\/i><\/i><\/span><\/i><\/li>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.marieclaire.com\/culture\/tv-shows\/the-secret-lives-of-mormon-wives-season-2-review\/\">\u2018The Secret Lives of Mormon Wives\u2019 Shows the Trad Wife Reality <\/a>\u00a0\u2014 Quinci LeGardye<\/span><span style=\"font-weight: 400\">, <\/span><i><span style=\"font-weight: 400\"><i><i><i><i>Marie Claire <\/i><\/i><\/i><\/i><\/span><\/i><\/li>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.sltrib.com\/religion\/2025\/08\/02\/how-lds-church-works-with-pays\/\">Does the LDS Church pay influencers? Well, actually, yes.<\/a><\/span><span style=\"font-weight: 400\"> \u2014 Dylan Eubank, <\/span><i><span style=\"font-weight: 400\"><i><i><i><i><i>The Salt Lake Tribune<\/i><\/i><\/i><\/i><\/i><\/span><\/i><\/li>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.thetimes.com\/magazines\/the-sunday-times-magazine\/article\/meet-the-queen-of-the-trad-wives-and-her-eight-children-plfr50cgk\">Meet the queen of the \u2018trad wives\u2019 (and her eight children)<\/a><\/span><span style=\"font-weight: 400\"> \u2014 Megan Agnew, <\/span><i><span style=\"font-weight: 400\"><i><i><i><i><i><i>The Times <\/i><\/i><\/i><\/i><\/i><\/i><\/span><\/i><\/li>\n<li><a href=\"https:\/\/www.npr.org\/2024\/12\/17\/nx-s1-5206673\/tradwives-have-taken-over-tiktok-now-ex-tradwives-want-their-moment\">Tradwife life isn\u2019t as good as it looks on TikTok \u2014 just ask former tradwives<\/a> \u2014\u00a0Isabella Gomez Sarmiento, <i>NPR<\/i><\/li>\n<\/ul>\n<p>Want to give us feedback on the show? Shoot us an email at <a href=\"https:\/\/ww2.kqed.org\/news\/2026\/04\/08\/the-secret-lives-of-mormon-momfluencers\/mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org<\/a><\/p>\n<p><span style=\"font-weight: 400\">Follow us on<\/span><a href=\"https:\/\/www.instagram.com\/closealltabspod\/\"> <span style=\"font-weight: 400\">\u2060Instagram\u2060<\/span><\/a><span style=\"font-weight: 400\"> and<\/span><a href=\"https:\/\/www.tiktok.com\/@closealltabs\"> <span style=\"font-weight: 400\">\u2060TikTok\u2060<\/span><\/a><\/p>\n<\/div>\n<p><script async defer crossorigin='anonymous' src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ww2.kqed.org\/news\/2026\/04\/08\/the-secret-lives-of-mormon-momfluencers\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>View the full episode transcript. Only 2% of Americans identify as members of the Church of Latter-day Saints \u2014 and yet a striking number of<\/p>\n","protected":false},"author":1,"featured_media":108201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[154,183],"tags":[],"class_list":["post-108200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-spotlight"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/108200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/comments?post=108200"}],"version-history":[{"count":0,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/108200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media\/108201"}],"wp:attachment":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media?parent=108200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/categories?post=108200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/tags?post=108200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}