Ultrahuman<\/a>, a Bengaluru-based health-tech startup known for its smart rings, is attempting to revive its U.S. business after securing approval for its Ring Pro, setting up a renewed battle with Oura<\/a>, which has strengthened its dominance in the interim.<\/p>\n The latest approval, granted by U.S. Customs and Border Protection, comes less than a month after the Ring Pro\u2019s global launch<\/a> in late February and follows an October ruling<\/a> by the U.S. International Trade Commission in favor of Oura that effectively curtailed imports of Ultrahuman\u2019s smart rings into the U.S. The restrictions cost Ultrahuman up to $50 million in lost sales as it was temporarily unable to import its existing Ring Air model, CEO Mohit Kumar said in an interview.<\/p>\n The U.S. remains the most critical market for smart rings, accounting for about 2.6 million units sold in 2025 \u2014 roughly 60% of the global total of 4.4 million units \u2014 and growing 59% year-over-year, according to IDC data shared with TechCrunch. The smart ring market has also consolidated rapidly, with Oura expanding its dominance in recent quarters as Ultrahuman\u2019s share fell sharply during the period of import restrictions.<\/p>\n Ultrahuman\u2019s U.S. market share rose from 11.5% in 2024 to 24.6% by Q2 2025, before falling to low single digits by the end of the year as the restrictions took effect, IDC research manager Jitesh Ubrani said. Over the same period, Oura\u2019s share climbed from 63.3% to 85%, capturing most of the ground lost by Ultrahuman.<\/p>\n The U.S. previously accounted for as much as 50% of Ultrahuman\u2019s revenue at its peak, though that share has since declined as the company expanded in Europe and Asia during the period of import restrictions, Kumar told TechCrunch. He downplayed the competitive impact, saying Ultrahuman\u2019s absence gave rivals only a \u201cthree-month advantage\u201d and that the company expects to regain lost ground quickly.<\/p>\n Ultrahuman plans to ramp up its U.S. rollout immediately, with Kumar saying it could take five to six months to reach full scale as the company rebuilds its supply chain and distribution.<\/p>\n The Ring Pro\u2019s redesigned unibody metal structure helped the company secure U.S. clearance and will be central to a comeback, with improvements, it says, including longer battery life and enhanced on-device processing.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span> Ultrahuman has opened U.S. pre-orders for the Ring Pro, with shipping set to begin on May 15, according to the company. The device starts at $399, with early pre-orders priced at $349 for the first 1,000 customers.<\/p>\n Kumar said the Ring Pro was already in development as part of a broader product upgrade, but also helped address the patent dispute. \u201cWe believe the Ring Air is a non-infringing model, and we are fighting that in federal court in the U.S.,\u201d he said, adding that the new design was intended to resolve the issue more definitively.<\/p>\n While Ultrahuman plans to ramp up its efforts in the U.S., rival Oura entered Ultrahuman\u2019s home market, India, last week with the launch of its Ring 4<\/a>, setting the stage for broader rivalry across key markets.<\/p>\n Kumar was upbeat on the competition, saying Ultrahuman remains focused on long-term growth in India even as new players enter the market. He added that increased competition could help expand awareness in what remains a nascent category in the country.<\/p>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n![\"Ultrahuman](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/03\/ultrahuman-ring-pro-unibody-design.jpg\")
India emerges as next battleground<\/h2>\n