\n Posted on: March 14, 2026, 03:19h.\u00a0\n <\/p>\n
\n Last updated on: March 14, 2026, 03:19h.\n <\/p>\n
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- Analyst says data providers could benefit regardless of legal outcomes for prediction markets<\/strong><\/li>\n
- Signs emerging market makers want data offered by the providers<\/strong><\/li>\n
- NFL looms large<\/strong><\/li>\n<\/ul>\n
While there\u2019s some sentiment in the investment community that prediction markets are partially to blame for recent weakness in shares of sports betting data providers, alternative perspectives are emerging indicating data entities could benefit from the growth of yes\/no exchanges.<\/p>\n
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Kalshi imagery as seen in the Apple App Store. An analyst says the prediction market industry could be a catalyst for sports betting data providers.(Image: Getty)<\/figcaption><\/figure>\n In a report published earlier this week following a meeting with Genius Sports (NYSE: GENI) executives, Citizens Equity Research analyst Jordan Bender notes the company is positioning itself to be a potential winner regardless of what happens in the prediction markets space. Genius is in the process of acquiring<\/a> Legend, the owner of Casino.org<\/em><\/strong>.<\/p>\n
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The company continues to take a constructive approach around the emerging vertical whereby it believes it stands to benefit no matter the direction of the industry,\u201d observes the analyst.<\/p>\n<\/blockquote>\n
Bender adds there are incremental signs of increasing demand from market makers<\/a> for the data purveyed by sports wagering providers. That could be a compelling long-term growth outlet because as the analyst notes, exchange fees are now annualizing at a rate of $3 billion.<\/p>\n
How the NFL Figures Into the Equation<\/h2>\n
The NFL, which is a major<\/a> Genius Sports shareholder, could figure prominently into a potential intersection of data providers and prediction markets.<\/p>\n
\nWhile some smaller North American professional sports leagues have rapidly embraced prediction markets, the NFL has expressed caution. However, as Bender notes, there\u2019s recently been some softening of that rhetoric.<\/p>\n<\/div>\n
\u201cThe NFL allowing prediction market companies to leverage league intellectual property would put GENI in a place to generate incremental revenue beyond its 2028 targets with nearly no prediction market revenue across the business, in our view,\u201d says the analyst. \u201cThat said, if sports-related prediction markets were to be banned, the financial outlook provided would not change, and Genius would operate as usual.\u201d<\/strong><\/p>\n
The NHL and Major League Soccer (MLS) are among the leagues that have agreements with prediction market operators.<\/p>\n
Data Providers Have Prediction Markets Growth Potential<\/h2>\n
- Signs emerging market makers want data offered by the providers<\/strong><\/li>\n