{"id":106826,"date":"2026-03-07T10:11:49","date_gmt":"2026-03-07T10:11:49","guid":{"rendered":"https:\/\/neclink.com\/index.php\/2026\/03\/07\/x-is-testing-a-new-ad-format-that-connects-posts-with-products\/"},"modified":"2026-03-07T10:11:49","modified_gmt":"2026-03-07T10:11:49","slug":"x-is-testing-a-new-ad-format-that-connects-posts-with-products","status":"publish","type":"post","link":"https:\/\/neclink.com\/index.php\/2026\/03\/07\/x-is-testing-a-new-ad-format-that-connects-posts-with-products\/","title":{"rendered":"X is testing a new ad format that connects posts with products"},"content":{"rendered":"


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X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or its products. The initial test, spotted<\/a> by an X user in Europe, displayed a suggestion to \u201cGet Starlink\u201d beneath a post from a user that said Starlink\u2019s satellite service works great in Portugal. The link, when clicked, directed users to Starlink\u2019s website.<\/p>\n

X head of product Nikita Bier confirmed the test, responding<\/a>, \u201cTrying to make an ad product that isn\u2019t an ad.\u201d<\/p>\n

\"\"<\/figure>\n

The Starlink ad is not visible to all users at this time, but the placeholder where the ad sits is. <\/p>\n

If you visit X user @levelsio\u2019s post<\/a> from March 6 (screenshotted below in case of deletion), you\u2019ll see an outlined box beneath the text of his post. This box currently showcases a random X post, unless you\u2019re in the market where the ad test is live.<\/p>\n

In places where the ad displays, several commenters noticed the new addition<\/a>, with one asking<\/a>, \u201clmao, did you add this Starlink button?\u201d<\/p>\n

In the thread, Bier also responded to a suggestion that X should allow affiliate links in this ad slot by saying, \u201cNo, then people will lie. I want to trust recommendations on here.\u201d<\/p>\n

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Image Credits:<\/strong>Screenshot from X<\/span><\/figcaption><\/figure>\n

X could not be immediately reached for comment. TechCrunch will update the article if the company responds.<\/p>\n

The test follows news earlier this week that the company is rolling out \u201cPaid Partnership\u201d labels<\/a> for creators. The labels can be applied to posts to comply with regulations around social media advertising, instead of requiring creators to use a hashtag like \u201cad\u201d or \u201cpaid partnership.\u201d<\/p>\n

If creators\u2019 sponsored posts were to be combined with an embedded link to an advertiser like the one being tested, X could potentially attract more marketers to the platform. That could boost creators\u2019 use of the app, allowing it to better compete against larger social networks favored by creators, like Instagram, YouTube, and TikTok.<\/p>\n

X has been chasing creator content for some time \u2014 even before<\/a> it was called \u201cX\u201d and before it was owned by Elon Musk. Yet the app has never quite found its footing in this space. So far, the company has rolled out a number of creator products, including payouts<\/a>\u00a0for viral content,\u00a0ad-revenue sharing<\/a>,\u00a0creator subscriptions<\/a>, and more.\u00a0<\/p>\n

The company this week also revamped its Creator Subscriptions<\/a> offering with a number of new features, including the ability to monetize individual threads. <\/p>\n

In addition, X announced Friday<\/a> that the integrated chatbot Grok is now capable of reading X\u2019s long-form content, known as Articles. This feature, too, is underutilized, as creators who publish lengthy written text tend to prefer doing so through their own websites or newsletters.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or its products. The initial test,<\/p>\n","protected":false},"author":1,"featured_media":106827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[149],"tags":[],"class_list":["post-106826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/106826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/comments?post=106826"}],"version-history":[{"count":0,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/106826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media\/106827"}],"wp:attachment":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media?parent=106826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/categories?post=106826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/tags?post=106826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}