{"id":106354,"date":"2026-02-24T09:49:10","date_gmt":"2026-02-24T09:49:10","guid":{"rendered":"https:\/\/neclink.com\/index.php\/2026\/02\/24\/canva-acquires-startups-working-on-animation-and-marketing\/"},"modified":"2026-02-24T09:49:10","modified_gmt":"2026-02-24T09:49:10","slug":"canva-acquires-startups-working-on-animation-and-marketing","status":"publish","type":"post","link":"https:\/\/neclink.com\/index.php\/2026\/02\/24\/canva-acquires-startups-working-on-animation-and-marketing\/","title":{"rendered":"Canva acquires startups working on animation and marketing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">On Monday, creative suite maker Canva announced the dual acquisition of startups <a href=\"https:\/\/cavalry.scenegroup.co\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cavalry<\/a>, which works on animation, and <a rel=\"nofollow\" href=\"https:\/\/mangoai.dev\/\">Mango AI<\/a>, which works on improving ad performance.<\/p>\n<p class=\"wp-block-paragraph\">UK-based Cavalry works on 2D motion animation for different verticals such as advertising, marketing, gaming, and generative art. Canva said that Cavalry\u2019s tooling will add to the existing capabilities of Affinity, Canva\u2019s professional creative editing suite for photos, vectors, and layouts, which it <a href=\"https:\/\/techcrunch.com\/2024\/03\/26\/with-affinity-acquisition-canva-should-be-able-to-compete-better-with-adobes-creative-tools\/\">acquired<\/a> in 2024<\/p>\n<p class=\"wp-block-paragraph\">Canva <a href=\"https:\/\/techcrunch.com\/2025\/10\/30\/canva-launches-its-own-design-model-adds-new-ai-features-to-the-platform\/\">revamped<\/a> Affinity\u2019s design last year and made it free for all users. The company said that since then, people have downloaded the software over five million times. Affinity has the capabilities of photos, vector, and layout editing. With this acquisition, Canva wants to add motion editing to its suite.<\/p>\n<p class=\"wp-block-paragraph\">\u201cBy bringing Cavalry alongside\u00a0Affinity, we\u2019re closing that [motion editing] gap and unlocking a complete professional suite spanning photo, vector, layout, and now motion editing,\u201d the company said in a blog post. \u201cTogether, these tools form the foundation of a full-stack Creative OS for professional work, while preserving the depth and control professional creatives rely on,\u201d it added. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe title=\"Cavalry joins Canva\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Bx9KGUrIf9Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p class=\"wp-block-paragraph\">Besides Cavalry, Canva has also acquired stealth startup <a rel=\"nofollow\" href=\"https:\/\/mangoai.dev\">MangoAI<\/a>, which was working on building reinforcement learning systems to improve video ad performance, according to its website. Canva said that the startup\u2019s first product helped clients create and launch ads and observe outcomes to improve future campaigns.<\/p>\n<p class=\"wp-block-paragraph\">MangoAI was built by Nirmal Govind, former Vice President of Data Science &amp; Engineering at Netflix, and Vinith Misra, a former data scientist at Netflix and Roblox. Canva said that Govind will become Canva\u2019s first \u201d\u00a0Chief Algorithms Officer\u201d and Misra will work on improving Canva\u2019s marketing products.<\/p>\n<p class=\"wp-block-paragraph\">In January 2025, Canva acquired marketing intelligence startup <a rel=\"nofollow\" href=\"https:\/\/www.canva.com\/newsroom\/news\/magicbrief-acquisition\/\">Magicbrief<\/a> and later last year, it launched a growth tool called Canva Grow for asset creation and performance measurement.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">Boston, MA<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">June 9, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" height=\"383\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?w=680\" alt=\"\" class=\"wp-image-3096029\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif 1680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=1200,675 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=1280,720 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=430,242 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=720,405 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=900,506 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=800,450 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=668,375 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=1097,617 1097w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=708,398 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/MangoAIFounderswithCanvaFounder.avif?resize=50,28 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-element-caption__text\"><em>MangoAI Co-Founders Nirmal Govind (left) and Vinith Misra (right) together with Canva Co-Founder and COO, Cliff Obrecht (centre).I<\/em>mage Credits: Canva <\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">During a sit-down at Web Summit Qatar earlier this month, Canva co-founder and COO Cliff Obrecht told TechCrunch that Canva Grow is doing \u201cincredibly well,\u201d especially when it comes to creating static content and publishing it to Meta platforms.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIt is quite an early product, but we\u2019ll soon be launching a lot more things around video creation, deploying across multi platform,\u201d Obrecht had said. \u201cSo it\u2019s very early, but it\u2019s very much got a very loyal small user base, but a lot of big brands are spending money, and then we\u2019re scaling up massively.\u201d<\/p>\n<p class=\"wp-block-paragraph\">With the new acquisitions, the company wants to bolster its position as a marketing solution by potentially adding video creation and more granular measurement. Canva closed <a href=\"https:\/\/techcrunch.com\/2026\/02\/18\/canva-gets-to-4b-in-revenue-as-llm-referral-traffic-rises\/\">2025 at $4 billion in annualized revenue<\/a> with more than 265 million users and 31 million paid users.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/02\/23\/canva-acquires-startups-working-on-animation-and-marketing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Monday, creative suite maker Canva announced the dual acquisition of startups Cavalry, which works on animation, and Mango AI, which works on improving ad<\/p>\n","protected":false},"author":1,"featured_media":106355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-106354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/106354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/comments?post=106354"}],"version-history":[{"count":0,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/posts\/106354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media\/106355"}],"wp:attachment":[{"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/media?parent=106354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/categories?post=106354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neclink.com\/index.php\/wp-json\/wp\/v2\/tags?post=106354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}