Popular fast-food chain Steak \u2019n Shake added $10 million worth of bitcoin to its corporate treasury, deepening its commitment to bitcoin eight months after rolling out BTC payments across all U.S. locations.<\/p>\n
The company said on social media that the move follows a \u201cself-reinforcing cycle\u201d driven by bitcoin adoption, where customers paying in BTC help generate incremental revenue that is then recycled into business improvements.\u00a0<\/p>\n
According to Steak \u2019n Shake, all bitcoin-denominated revenue flows directly into what it calls its strategic bitcoin reserve<\/a>, which is used to fund restaurant upgrades, ingredient improvements, and remodeling initiatives\u2014without raising menu prices.<\/p>\n \u201cEight months ago today, Steak \u2019n Shake launched its burger-to-bitcoin transformation when we started accepting bitcoin payments,\u201d the company wrote<\/a> on social media. \u201cOur same-store sales have risen dramatically ever since.\u201d<\/p>\n Steak \u2019n Shake began<\/a> accepting bitcoin payments in May 2025 using the Lightning Network, positioning the rollout as a way to cut card processing fees while attracting a younger, crypto-native customer base. The strategy is working.<\/p>\n Same-store sales rose more than 10% in the second quarter of 2025, according to the company. <\/p>\n Chief Operating Officer Dan Edwards previously said<\/a> Steak \u2019n Shake saves roughly 50% in processing fees when customers choose to pay with bitcoin rather than traditional card networks.<\/p>\n NEW: Fast food giant Steak ‘n Shake announces it acquired $10 million #Bitcoin<\/a> for its Strategic Bitcoin Reserve \ud83d\ude80<\/p>\n “All Bitcoin sales go into our Strategic Bitcoin Reserve.” \ud83d\udc4f pic.twitter.com\/tRlYaOzbtQ<\/a><\/p>\n \u2014 Bitcoin Magazine (@BitcoinMagazine) January 17, 2026<\/a><\/p><\/blockquote>\n <\/div>\n<\/figure>\n The chain has leaned into its bitcoin branding over the past year, introducing a Bitcoin-themed burger in October and pledging to donate a small portion of revenue from its \u201cBitcoin Meal\u201d to support open-source Bitcoin development.<\/p>\n The recent $10 million purchase\u2014roughly 105 BTC at current prices\u2014marks Steak \u2019n Shake\u2019s most direct treasury allocation to bitcoin to date.\u00a0<\/p>\n While the position is modest compared with major corporate holders such as Strategy<\/a>, which holds more than 687,000 BTC worth over $65 billion, it underscores a broader trend of corporate bitcoin accumulation.<\/p>\n According to data from Bitcointreasuries, total bitcoin held in treasuries\u2014including public companies, private firms, governments, and exchange-traded funds\u2014has now surpassed 4 million BTC.<\/p>\n\n
Bitcoin is driving revenue for Steak \u2019n Shake<\/h2>\n
![\"steak](\"https:\/\/cdn-ileamcn.nitrocdn.com\/BngESKHdyFjXuZbvyAhEMmtQtwLKSKkU\/assets\/images\/optimized\/rev-bbe3550\/bitcoinmagazine.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-17-at-3.39.27-PM-1024x660.png\" "\\"Steak")
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