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American consumers spent $11.8 billion online on Black Friday, according to data from Adobe Analytics<\/a>, which says it tracks more than 1 trillion visits to U.S. retail websites.<\/p>\n That\u2019s a new record, and up from $10.8 billion spent on Black Friday last year, Adobe says. Between 10am and 2pm, online shoppers were supposedly spending $12.5 million every minute. Forbes reports<\/a> that Adobe said in a statement that the numbers show Black Friday has become \u201ca major e-commerce moment, as more shoppers opt to stay home and take advantage of deals.\u201d\u00a0<\/p>\n The company projects that Cyber Monday (coming in two days, on December 1) will be even bigger, with $14.2 billion spent online, according to Reuters<\/a>.<\/p>\n Black Friday data from companies like Adobe and Salesforce can provide an early indicator of broader holiday shopping trends. Adobe is projecting a total of $253.4 billion in holiday spending this year, compared to $241.1 billion in 2024.<\/p>\n Salesforce said it tracked $79 billion in global spending on Black Friday, with $18 billion of that in the United States, year-over-year increases of 6% and 3%, respectively. But this growth may have less to do with increased consumer demand and instead reflecting higher prices \u2014 Salesforce data also shows that prices were up an average of 7%, while order volumes were down 1%.<\/p>\n And both Adobe and Salesforce claim to see a growing influence of AI on holiday shopping. For example, Salesforce said<\/a> that between Thanksgiving and Black Friday, AI and AI agents influenced $22 billion in global sales, though it\u2019s not clear how broadly that\u2019s defined.<\/p>\n The data is less clear about how online trends compare to in-person shopping at brick-and-mortar stores, with RetailNext telling Forbes that in-store traffic appears to be down 3.4% nationwide, while Pass_by said foot traffic is up 1.17% overall, and up an even more impressive 7.9% in department stores.<\/p>\n Techcrunch event<\/p>\n