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Jenny Button first thought of Emm during the COVID lockdown. She was using\u00a0an\u00a0Oura ring and the Whoop monitoring band and\u00a0getting\u00a0insights about\u00a0her body, but there\u00a0wasn\u2019t\u00a0a device that could provide data about one of the most important aspects\u00a0\u2014 reproductive and\u00a0menstrual\u00a0health.\u00a0\u00a0<\/p>\n
\u201cIt seemed crazy to me, because these are things that every woman wants to be able to track and better understand,\u201d she told TechCrunch. She thought to herself: Why not make a wearable device\u00a0that can tell\u00a0someone\u00a0more about their reproductive health? She penned a letter to one of the engineers at Dyson, made a connection, and started testing the idea.\u00a0\u00a0<\/p>\n
\u201cFive years later, following thousands of\u00a0designs\u00a0and iterations and extended user testing, we\u2019ve revealed the world\u2019s first smart menstrual cup,\u201d said Button.\u00a0\u00a0<\/p>\n
The UK-based company has also raised<\/a> a $9 million (\u00a36.8 million)\u00a0 seed\u00a0round, one led by Lunar Ventures as it prepares to officially launch its product next year.\u00a0\u00a0<\/p>\n The product functions like a regular menstrual cup \u2014\u00a0designed to\u00a0store period blood\u00a0rather than absorb it.\u00a0But Emm\u2019s medical-grade\u00a0silicone\u00a0is\u00a0\u201cfitted with ultra-thin, advanced sensor technology.\u201d\u00a0This sensor gathers data that will\u00a0help\u00a0users\u00a0understand\u00a0patterns\u00a0about\u00a0their\u00a0cycles.\u00a0Button hopes that\u00a0it could \u201ctransform the research, diagnosis and\u00a0treatment\u00a0of\u00a0menstrual\u00a0and reproductive health\u00a0conditions.\u201d\u00a0\u00a0<\/p>\n She\u00a0isn\u2019t\u00a0the only one who thinks this way.\u00a0Other\u00a0femtech\u00a0founders told\u00a0The Guardian\u00a0a few months ago<\/a>\u00a0that\u00a0menstrual blood was an \u201coverlooked\u00a0opportunity\u00a0in women\u2019s health\u201d\u00a0that could offer\u00a0insights\u00a0not available from health tests based on circulatory blood.\u00a0<\/p>\n It could, for instance, help diagnose\u00a0painful and\u00a0often misdiagnosed\u00a0medical conditions like endometriosis.\u00a0\u00a0<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco<\/span> \u201cOne in ten women today\u00a0suffer from endometriosis<\/a>,\u201d\u00a0Button said. \u201cA condition that, like many others in reproductive health, takes an average of seven to ten years to diagnose.\u201d\u00a0<\/p>\n That delay\u00a0\u201cis\u00a0largely due\u00a0to the lack of meaningful data and poor\u00a0characterization\u00a0of menstrual health in clinical settings,\u201d\u00a0Button believes. \u201cThere have been no reliable tools to accurately and objectively track that aspect of health until now.\u201d\u00a0<\/p>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n