If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention.
But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business?
In this video, Wes Bush, CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies.
They cover;
– What is product-led growth?
– Why companies adopt a strategy like this
– Is product-led growth right for your business?
– Where to start when adopting a product-led growth strategy
– How you should structure your marketing team to support this
– Metrics to track
– Pitfalls and how to avoid them
And so much more…
// FOLLOW THE GUESTS
Matt Dodgson – https://www.linkedin.com/in/mattdodgson/
Wes Bush – https://www.linkedin.com/in/wesbush/
// STAY IN TOUCH
Market Recruitment – https://www.market-recruitment.co.uk/
Market Recruitment – https://www.linkedin.com/company/market-recruitment-ltd
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