Well-known American toy brand Toys “R” Us announces a Solana-based NFT collection. The company partners with Anybodies, a creative agency that builds next-generation Web3 experiences. The latter focuses on the creation of 3D avatars and fashion, specializing in the fusion of digital fashion with unique real-life collectible garments.
The agency will be in charge of the special Toys “R” Us NFT Twitter account and a dedicated Discord server. However, Toys “R” Us and Anybodies have not shared any future drop details yet. Nevertheless, we might think of the intersection of NFTs and physical items, as the creative agency specializes in IRL garments.
In 2018, Toys “R” Us closed its stores and declared bankruptcy. It seems like the company is now changing its strategy to attract the attention of more digital-native customers.
The announcement is not the brand’s first step into the Web3 space. Toys “R” has previously issued a collection of Solana-based NFTs to celebrate the birthday of the brand’s mascot Geoffrey the Giraffe. Earlier this month, the company also released a collection in partnership with the American department store Macy’s and Gary Vee’s NFT project VeeFriends. The brands transformed VeeFriends NFTs into real-life plush toys. Starting from October 17, six plush toys out of 283 NFT characters are available in selected Macy’s stores. Additionally to the drop itself, notable entrepreneur Gary Vee will participate in Macy’s live-streaming show and an IRL event in New York City on October 21.