Digital Elevator Founder and CEO Daniel Lofaso goes over some of the best SaaS PPC tricks and tips his agency has been using over the past decade.
What is unique about their PPC process is that Digital Elevator makes sure that their clients are targeting prospects across all stages of the sales funnel: top, middle, and bottom. This is important because not all prospects are ready to buy, so pushing visitors down a sales funnel has proven to be one of the most effective ways SaaS companies can generate brand awareness, put themselves into the consideration mode, and compete for new clients.
For more bouns info on this topic, check out the initial blog post:
Webinar reference link:
Check out the video to see all these different examples in action.