Luxury car manufacturer Lamborghini has issued its third NFT collection, dubbed “The Epic Road Trip.” The company partnered with the brand experience agency INVNT.ATOM and NFT PRO for the release.
The artwork is inspired by a cosmic-themed scenario, inviting holders to join a trip to the moon and across space, to finally arrive at iconic locations around the globe.
NFTs are available to claim on a dedicated website starting August 8. Individuals will have the opportunity to purchase one of the non-fungible tokens by March 2023.
Automobili Lamborghini will drop four NFTs for four consecutive days each month. The tokens will be available for purchase within 24 hours.
The price of one regular token will be $196.30. Additionally, Lamborghini will release 63 limited-edition NFTs, which will go for $1,963 each. The company will gift a special NFT to limited-edition version holders in March. Individuals that own three regular NFTs will also receive gifts.
“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream,” said the Marketing Director of Automobili Lamborghini, Christian Mastro.
This is not the first NFT released by Lamborghini. In April this year, the automobile manufacturer auctioned a supercar NFT, which was developed in partnership with well-known DJ Steve Aoki and Vogue Singapore Metaverse editor Krista Kim.